TalentBridge
Title:
Product Marketing Manager |
Location:
Charlotte, NC 28273 |
Duration:
Permanent About Us
We are a leading industrial equipment company seeking a highly organized, technically skilled individual to join our team. This role bridges the gap between technical product knowledge and customer-facing marketing, ensuring our products are clearly differentiated and positioned effectively in the market. Position Overview
The Product Marketing & Technical Specialist will research, analyze, and compile detailed information about our industrial equipment products. You will translate complex technical features into easy-to-understand marketing content for both humans and AI systems, assist with product positioning, pricing, and manage product-related projects from start to finish. A construction or engineering background is highly preferred. Key Responsibilities
Conduct detailed research into the technical features and specifications of industrial equipment. Analyze differences between products and communicate these distinctions clearly. Develop marketing materials and collaborate with designers to create graphics, banners, and website content that clearly explain product benefits. Monitor market prices and adjust product pricing as necessary. Collaborate with team members to position products strategically in the market. Manage and update product information in online store platforms. Run sales reports and analyze data to identify trends, opportunities, and areas for improvement. Lead and manage projects, assign tasks, track progress, and ensure timely project completion. Required Skills & Qualifications
Four-year college degree (Engineering or Mechanical background preferred). Strong understanding of industrial equipment and technical features. Proficiency in Microsoft Office Suite, particularly Excel (cket including basic formulas). Highly organized with strong project management skills. Ability to communicate technical information in simple, clear language for marketing purposes. Prior experience in asech research, marketing, or industrial product analysis is a plus. Experience working with agencies is beneficial but not required. Why Join Us
Opportunity to work with a hands-on, technically focused team. Play a key role in shaping how our products are marketed and understood. Dynamic, in-office work environment with opportunities for growth.
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Product Marketing Manager |
Location:
Charlotte, NC 28273 |
Duration:
Permanent About Us
We are a leading industrial equipment company seeking a highly organized, technically skilled individual to join our team. This role bridges the gap between technical product knowledge and customer-facing marketing, ensuring our products are clearly differentiated and positioned effectively in the market. Position Overview
The Product Marketing & Technical Specialist will research, analyze, and compile detailed information about our industrial equipment products. You will translate complex technical features into easy-to-understand marketing content for both humans and AI systems, assist with product positioning, pricing, and manage product-related projects from start to finish. A construction or engineering background is highly preferred. Key Responsibilities
Conduct detailed research into the technical features and specifications of industrial equipment. Analyze differences between products and communicate these distinctions clearly. Develop marketing materials and collaborate with designers to create graphics, banners, and website content that clearly explain product benefits. Monitor market prices and adjust product pricing as necessary. Collaborate with team members to position products strategically in the market. Manage and update product information in online store platforms. Run sales reports and analyze data to identify trends, opportunities, and areas for improvement. Lead and manage projects, assign tasks, track progress, and ensure timely project completion. Required Skills & Qualifications
Four-year college degree (Engineering or Mechanical background preferred). Strong understanding of industrial equipment and technical features. Proficiency in Microsoft Office Suite, particularly Excel (cket including basic formulas). Highly organized with strong project management skills. Ability to communicate technical information in simple, clear language for marketing purposes. Prior experience in asech research, marketing, or industrial product analysis is a plus. Experience working with agencies is beneficial but not required. Why Join Us
Opportunity to work with a hands-on, technically focused team. Play a key role in shaping how our products are marketed and understood. Dynamic, in-office work environment with opportunities for growth.
#J-18808-Ljbffr