Port 51 Lending
Role Overview
The Marketing Manager will lead brand awareness, content creation, and marketing initiatives for Port 51 setelah SBA non-bank lender. This role is both strategic and hands‑on, responsible for executing marketing efforts across channels while tracking performance and supporting business growth through clear, data‑driven insights. Brand & Marketing Strategy
Develop and execute the annual marketing plan in alignment with company goals and budget. Strengthen brand recognition and ensure consistent messaging across all marketing channels. Generate creative ideas and campaigns to increase visibility. Content & Thought Leadership
Own content creation from start to finish, including ideation, writing, design, and publication. Produce thought leadership, SBA‑focused insights, and educational content for LinkedIn and the company website. Stay current on SBA, industry, and market trends to inform timely, relevant content. Digital & Website Management
Manage the company website, including redesign projects and ongoing content updates. Work directly with developers to translate designs into functional website enhancements. Ensure a strong, modern user experience and cohesiveцем visual presence. Design & Creative Execution
Design marketing assets for social media, website, and campaigns. Create visually compelling graphics that support brand identity and engagement. Use tools such as Figma to develop concepts and collaborate with internal and external partners. Marketing Technology & Analytics
Use Salesforce marketing tools to support campaigns and track leads generated from marketing efforts within Salesforce. Measure and analyze performance across channels, including social media, website traffic, and video content (e.g., YouTube). Prepare clear performance summaries and insights to inform decision‑making and future strategy. Marketing Operations
Manage the marketing calendar, timelines, and day‑to‑day execution. Order and manage branded materials, including new‑hire swag and business cards. Coordinate with vendors and internal teams to support Legend based marketing initiatives. Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field. 5–7 years of marketing experience, preferably in financial services. Strong knowledge of SBA lending and the small‑business finance landscape. Salesforce marketing and lead tracking experience. Website design experience and ability to collaborate with developers. Graphic design skills for digital marketing content. Experience managing LinkedIn and website publishing. Familiarity with analytics and performance tracking. Experience with Figma or similar design tools.
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The Marketing Manager will lead brand awareness, content creation, and marketing initiatives for Port 51 setelah SBA non-bank lender. This role is both strategic and hands‑on, responsible for executing marketing efforts across channels while tracking performance and supporting business growth through clear, data‑driven insights. Brand & Marketing Strategy
Develop and execute the annual marketing plan in alignment with company goals and budget. Strengthen brand recognition and ensure consistent messaging across all marketing channels. Generate creative ideas and campaigns to increase visibility. Content & Thought Leadership
Own content creation from start to finish, including ideation, writing, design, and publication. Produce thought leadership, SBA‑focused insights, and educational content for LinkedIn and the company website. Stay current on SBA, industry, and market trends to inform timely, relevant content. Digital & Website Management
Manage the company website, including redesign projects and ongoing content updates. Work directly with developers to translate designs into functional website enhancements. Ensure a strong, modern user experience and cohesiveцем visual presence. Design & Creative Execution
Design marketing assets for social media, website, and campaigns. Create visually compelling graphics that support brand identity and engagement. Use tools such as Figma to develop concepts and collaborate with internal and external partners. Marketing Technology & Analytics
Use Salesforce marketing tools to support campaigns and track leads generated from marketing efforts within Salesforce. Measure and analyze performance across channels, including social media, website traffic, and video content (e.g., YouTube). Prepare clear performance summaries and insights to inform decision‑making and future strategy. Marketing Operations
Manage the marketing calendar, timelines, and day‑to‑day execution. Order and manage branded materials, including new‑hire swag and business cards. Coordinate with vendors and internal teams to support Legend based marketing initiatives. Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field. 5–7 years of marketing experience, preferably in financial services. Strong knowledge of SBA lending and the small‑business finance landscape. Salesforce marketing and lead tracking experience. Website design experience and ability to collaborate with developers. Graphic design skills for digital marketing content. Experience managing LinkedIn and website publishing. Familiarity with analytics and performance tracking. Experience with Figma or similar design tools.
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