Dana-Co
We are seeking a data-driven and creative Growth Marketing Specialist to join our DTC team. This role will own performance marketing and conversion strategy across multiple intimate apparel brands, working closely with our brand and creative teams to scale paid media profitably.
The ideal candidate has experience managing multi-channel ad campaigns, optimizing website conversion funnels, and scaling spend from $1M to $10M+ annually while maintaining strong ROI. You’ll take on activities currently handled by external agencies and have a meaningful impact on paid media performance, social content strategy, and emerging marketplace advertising.
Responsibilities PaidMediaManagement
Overseeandoptimizecampaignsfor3brandsacross:
GoogleAds(20%)
MicrosoftAds(10%)
MetaAds(25%)
PinterestAds(10%)
Developandmanageadbriefsforthecreativeteam,ensuringcontentalignswithbrandgoalsanddrivesperformance.
Writeadcopyvariationsandpartnerwithdesignerstoproducehigh-performingcreative.
Continuouslytestaudiences,formats,andlandingpagestoimproveROASandconversionrates.
Maintainfullvisibilityintoactivecampaignsandperformancemetrics,ensuringmanagementclarityonwhatadsarerunningandwhere.
WebsiteConversionRateOptimization(CRO)
AuditandoptimizeDTCwebsitesforconversionperformanceandcustomerjourneyimprovements.
PartnerwithSEOSpecialistandDesignerstoA/Btestlandingpages,PDPs,andcheckoutflows.
Leverageanalyticsandheatmapstoidentifyandactonuserexperienceinsights.
StrategyandAnalysis
Developandexecutefull-funnelpaidmediastrategiesalignedtorevenueandmargingoals.
Managebudgets,pacing,andperformancereportingacrossallchannels.
Collaboratecross-functionallywithbrand,design,andanalyticsteamstoensureintegratedcampaigns.
Usenativeadplatformtoolsandanalyticsdashboardstoidentifytrendsandopportunitiesforoptimization.
Proactivelyproposenewtools,includingAI-poweredinsightsplatforms,toimproveefficiency,performancevisibility,andstrategicdecision-making.
SocialandEmergingChannels
Workwithbrandteamtoinformandevolveorganicandpaidsocialcontentstrategy.
Exploreandhelplaunchnewadplatformsandretailmediaopportunities(Amazon,TikTokShop,Marketplaces,etc.).
ReportingandInsights
BuildweeklyandmonthlyperformancereportshighlightingKPIs,keyinsights,andnextsteps.
Identifyscalingopportunitiesandefficienciesacrosscampaigns.
Requirements
3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.
Provensuccessscalingbrandsfrom$1Mto$10M+annualadspend.
Hands-onexperiencewith GoogleAds,MetaAdsManager ,MicrosoftAds,PinterestAds,andrelatedtools.
WorkingknowledgeofShopify,GoogleAnalytics,andLooker/GA4.
Strongcreativeeyeandexperiencebriefingandoptimizingwithdesignteams.
Comfortowningstrategy,budgets,andreportingend-to-end.
CROorlandingpageoptimizationexperiencerequired(A/Btesting,GA4eventtracking,etc.).
Excellentcommunicatorandcollaborator,abletoworkcross-functionallywithcreative,brand,andanalyticspartners.
WhyJoinUs?
Competitivesalaryandbenefits.
Opportunitiesforgrowthandprofessionaldevelopment.
Acreativeandinclusiveworkenvironment.
#J-18808-Ljbffr
The ideal candidate has experience managing multi-channel ad campaigns, optimizing website conversion funnels, and scaling spend from $1M to $10M+ annually while maintaining strong ROI. You’ll take on activities currently handled by external agencies and have a meaningful impact on paid media performance, social content strategy, and emerging marketplace advertising.
Responsibilities PaidMediaManagement
Overseeandoptimizecampaignsfor3brandsacross:
GoogleAds(20%)
MicrosoftAds(10%)
MetaAds(25%)
PinterestAds(10%)
Developandmanageadbriefsforthecreativeteam,ensuringcontentalignswithbrandgoalsanddrivesperformance.
Writeadcopyvariationsandpartnerwithdesignerstoproducehigh-performingcreative.
Continuouslytestaudiences,formats,andlandingpagestoimproveROASandconversionrates.
Maintainfullvisibilityintoactivecampaignsandperformancemetrics,ensuringmanagementclarityonwhatadsarerunningandwhere.
WebsiteConversionRateOptimization(CRO)
AuditandoptimizeDTCwebsitesforconversionperformanceandcustomerjourneyimprovements.
PartnerwithSEOSpecialistandDesignerstoA/Btestlandingpages,PDPs,andcheckoutflows.
Leverageanalyticsandheatmapstoidentifyandactonuserexperienceinsights.
StrategyandAnalysis
Developandexecutefull-funnelpaidmediastrategiesalignedtorevenueandmargingoals.
Managebudgets,pacing,andperformancereportingacrossallchannels.
Collaboratecross-functionallywithbrand,design,andanalyticsteamstoensureintegratedcampaigns.
Usenativeadplatformtoolsandanalyticsdashboardstoidentifytrendsandopportunitiesforoptimization.
Proactivelyproposenewtools,includingAI-poweredinsightsplatforms,toimproveefficiency,performancevisibility,andstrategicdecision-making.
SocialandEmergingChannels
Workwithbrandteamtoinformandevolveorganicandpaidsocialcontentstrategy.
Exploreandhelplaunchnewadplatformsandretailmediaopportunities(Amazon,TikTokShop,Marketplaces,etc.).
ReportingandInsights
BuildweeklyandmonthlyperformancereportshighlightingKPIs,keyinsights,andnextsteps.
Identifyscalingopportunitiesandefficienciesacrosscampaigns.
Requirements
3-5+ years of experience managing paid media for DTC eCommerce brands, preferably in fashion, beauty, or intimate apparel.
Provensuccessscalingbrandsfrom$1Mto$10M+annualadspend.
Hands-onexperiencewith GoogleAds,MetaAdsManager ,MicrosoftAds,PinterestAds,andrelatedtools.
WorkingknowledgeofShopify,GoogleAnalytics,andLooker/GA4.
Strongcreativeeyeandexperiencebriefingandoptimizingwithdesignteams.
Comfortowningstrategy,budgets,andreportingend-to-end.
CROorlandingpageoptimizationexperiencerequired(A/Btesting,GA4eventtracking,etc.).
Excellentcommunicatorandcollaborator,abletoworkcross-functionallywithcreative,brand,andanalyticspartners.
WhyJoinUs?
Competitivesalaryandbenefits.
Opportunitiesforgrowthandprofessionaldevelopment.
Acreativeandinclusiveworkenvironment.
#J-18808-Ljbffr