Logo
Capital One

Sr. Associate, Email Marketing Strategist | Retail Bank

Capital One, New York, New York, us, 10261

Save Job

* Partner with the Email Marketing Strategy checking lane lead to plan and implement email campaigns that deepen engagement with existing checking customers.* Build and execute a robust, always-on testing platform to identify new opportunities with customer segments, creatives, and experiences that drive engagement.* Analyze campaign performance and synthesize insights to shape broader engagement strategies and optimize our email marketing program.* Manage the end-to-end creative development process for multiple campaigns, from writing effective creative briefs to trafficking final assets.* Coordinate with internal cross-functional teams, including business partners, creative, legal, compliance to ensure campaigns are executed flawlessly and on schedule.* Act as a subject matter expert on email best practices, continually seeking out new ideas and opportunities to innovate and improve the customer experience.* Brings a rigorous test-and-learn mindset, with a passion for leveraging data to uncover insights that shape strategy.* Is a proactive “self-starter” with a strong ownership mentality and the ability to prioritize workloads and learn new tools quickly.* Possesses strong organizational and project management skills, with the ability to manage the details of multiple projects, deadlines, and changing priorities.* Is a collaborative team player with excellent communication skills, comfortable working with high-performing teammates and partners across the enterprise.* Has a curious mindset, ready to dig in on consumer behaviors and marketing trends to inform campaign improvements.* At least 2 years of experience in digital marketing, with a focus on email.* At least 2 years of experience in planning, executing, and analyzing marketing programs.* At least 2 years of experience managing creative processes and partnering with creative teams.* 1+ year of developing Marketing Strategies leveraging SalesForce Marketing Cloud* Experience with Workfront* 3+ years of experience in email marketing.* 3+ years of experience using Microsoft Excel or Google Sheets for data analysis and reporting.* Experience in marketing for financial services or another highly regulated industry.* Experience working with cross-functional teams in a matrixed environment.* Experience at a digital marketing agency.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. #J-18808-Ljbffr