Bakery Bling
Job Details
Job Location : OKC - Headquarters - OKLAHOMA CITY, OK 73127
Salary Range : $90,000.00 - $140,000.00 Salary/year
The Marketing Manager will lead and execute Bakery Bling’s marketing strategy across digital, social, and in-store channels. This role blends creativity, analytics, and brand storytelling to grow awareness, drive sales, and build a loyal customer community. The ideal candidate is hands-on, trend-savvy, and excited to bring a visually driven food brand to life. Key Responsibilities Brand & Strategy
Develop and manage Bakery Bling’s overall marketing strategy and brand voice
Ensure consistent branding across all platforms, packaging, and promotions
Identify growth opportunities through campaigns, partnerships, and promotions
Digital & Social Media
Plan, create, and manage content for social media platforms (Instagram, TikTok, Facebook, etc.)
Oversee photo/video content showcasing products, launches, and behind-the-scenes moments
Track performance metrics and optimize content for engagement and conversions
Campaigns & Promotions
Lead product launches, seasonal promotions, and limited-time offers
Coordinate influencer collaborations, giveaways, and brand partnerships
Support email, SMS, and loyalty marketing initiatives
Analytics & Performance
Monitor KPIs such as engagement, traffic, conversions, and ROI
Analyze customer insights and trends to guide future campaigns
Manage marketing budgets and vendor relationships
Collaboration
Work closely with operations, sales, and creative teams to align marketing with production capacity
Coordinate with designers, photographers, and external agencies as needed
Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
3+ years of marketing experience, preferably in food, retail, or consumer brands
Strong understanding of social media, digital marketing, and content creation
Experience with marketing tools such as Meta Business Suite, Google Analytics, email platforms, etc.
Excellent communication, organization, and project management skills
Passion for food, design, and brand storytelling
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Salary Range : $90,000.00 - $140,000.00 Salary/year
The Marketing Manager will lead and execute Bakery Bling’s marketing strategy across digital, social, and in-store channels. This role blends creativity, analytics, and brand storytelling to grow awareness, drive sales, and build a loyal customer community. The ideal candidate is hands-on, trend-savvy, and excited to bring a visually driven food brand to life. Key Responsibilities Brand & Strategy
Develop and manage Bakery Bling’s overall marketing strategy and brand voice
Ensure consistent branding across all platforms, packaging, and promotions
Identify growth opportunities through campaigns, partnerships, and promotions
Digital & Social Media
Plan, create, and manage content for social media platforms (Instagram, TikTok, Facebook, etc.)
Oversee photo/video content showcasing products, launches, and behind-the-scenes moments
Track performance metrics and optimize content for engagement and conversions
Campaigns & Promotions
Lead product launches, seasonal promotions, and limited-time offers
Coordinate influencer collaborations, giveaways, and brand partnerships
Support email, SMS, and loyalty marketing initiatives
Analytics & Performance
Monitor KPIs such as engagement, traffic, conversions, and ROI
Analyze customer insights and trends to guide future campaigns
Manage marketing budgets and vendor relationships
Collaboration
Work closely with operations, sales, and creative teams to align marketing with production capacity
Coordinate with designers, photographers, and external agencies as needed
Qualifications
Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
3+ years of marketing experience, preferably in food, retail, or consumer brands
Strong understanding of social media, digital marketing, and content creation
Experience with marketing tools such as Meta Business Suite, Google Analytics, email platforms, etc.
Excellent communication, organization, and project management skills
Passion for food, design, and brand storytelling
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