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Reidsville

Marketing & Events Coordinator

Reidsville, Reidsville, North Carolina, United States, 27320

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Position Summary The Marketing and Events Coordinator is responsible for promoting the City’s programs, services, events, and initiatives through strategic marketing, communications, and event coordination. This position supports community engagement, economic development, tourism, and civic pride by managing marketing efforts, organizing public events, and serving as a liaison between the City, local businesses, residents, and partner organizations.

The ideal candidate is creative, organized, community-oriented, and experienced in marketing, event planning, and public communication within a collaborative, service-driven environment.

Essential Duties and Responsibilities

Plan, coordinate, and execute City-sponsored events such as festivals, concerts, public meetings, holiday celebrations, downtown events, and community outreach activities

Develop and implement marketing strategies to promote City programs, services, events, and initiatives

Create content for print, digital, and social media platforms, including flyers, newsletters, press releases, email campaigns, and website updates

Manage and maintain the City’s social media accounts, ensuring consistent messaging and branding

Coordinate with City departments, local businesses, civic groups, and vendors to support marketing and event goals

Serve as a point of contact for event logistics, including permits, vendor coordination, sponsorships, equipment, and on-site support

Manage and schedule events at Market Square (Reidsville’s premier outdoor venue located downtown) by private parties

Supervise maintenance of the Market Square venue with an emphasis on safety and cleanliness, including supervision of part-time event staff, consultants, interns, and volunteers as appropriate

Assist with tourism, downtown development, and business promotion initiatives

Track event attendance, marketing reach, and engagement metrics; prepare reports and recommendations

Ensure all marketing materials and events align with City policies, branding standards, and public communication requirements

Work closely with local media to ensure maximum coverage for events and city updates

Represent the City professionally at meetings, events, and community functions

Perform related duties as assigned

Knowledge, Skills, and Abilities

Knowledge of marketing principles, branding, and public relations

Experience with event planning and logistics

Proficiency with social media platforms, basic graphic design tools, and content management systems

Strong written and verbal communication skills

Ability to manage multiple projects, deadlines, and priorities

Strong organizational and problem-solving skills

Ability to work independently and collaboratively with diverse stakeholders

Flexibility to work occasional evenings and weekends for events

Should be an energetic, imaginative self-starter with a high degree of patience and diplomacy

Minimum Qualifications

Bachelor’s degree in marketing, communications, public relations, event management, or a related field; or equivalent combination of education and experience

Valid driver’s license

Knowledge of working with software such as Canva, Adobe, and Microsoft Office

Preferred Qualifications

One to three years of experience in marketing, communications, event coordination, or related work

Experience working in local government, tourism, or economic development

Experience with community events, sponsorship coordination, or downtown programming

Familiarity with public-sector communication practices

How to Apply Interested candidates should submit a completed application, résumé, cover letter, and portfolio.

The City is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.

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