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Gofractional

Communications Manager

Gofractional, Los Angeles, California, United States, 90079

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About this role

The

Communications Manager

drives implementation of Spherical's multi-channel communications strategy, with primary focus on advancing the Living Infrastructure narrative and Field Kit platform as essential tools for community-led climate resilience in L.A. County. This role blends hands-on content production with strategic partnership—managing complex projects, writing compelling copy, running social channels, and translating performance data into actionable insights. The Communications Manager is a hands-on communicator who supports the the Strategic Communications Director to drive campaign implementation, craft resonant copy, and amplify community voices. The role balances creative instinct with analytical rigor, and approaches communications as a means of creating conditions for meaningful exchange. This role operates as the primary implementation partner to the Strategic Communications Director. The Director sets strategy; the Manager operationalizes it. Candidates should be comfortable with autonomy over day-to-day implementation while escalating strategic decisions (messaging frameworks, major campaign concepts, budget) to the Director. We are invested in hiring candidates from diverse backgrounds and understand that not all candidates will meet every qualification listed. If you feel that you meet many of the qualifications, we encourage you to apply. What you'll do

Project Management & Campaign Coordination

Orchestrate communications campaigns across the strategic roadmap, coordinating internal teams and external partners

Develop and maintain editorial calendars, workflow systems, creative briefs, and production schedules using Notion

Track deliverables against milestones including op-ed placements, Field Kit coverage, partner toolkit rollouts, and multimedia production

Manage embargoed media outreach logistics and coordinate media demos

Support up to three ARLA campaigns annually, ensuring compliance with client protocols

Coordinate with contractors and cross-functional team members to ensure cohesive implementation

Copywriting & Social Media

Produce, edit, and refine written content across formats: owned media articles, community stories, social posts, newsletter copy, and marketing materials

Draft and shepherd op-eds and thought leadership pieces through the pitch-to-placement process

Lead social media strategy and day-to-day stewardship across LinkedIn, Meta, Bluesky, and emerging platforms

Amplify local case studies, community voices, and partner stories to strengthen narrative impact

Design and implement social rollouts for campaigns including Field Kit launches and out-of-home activations

Ensure all content reflects brand voice, messaging frameworks, and narrative principles

Analytics, Reporting & Strategic Support

Monitor and report monthly on communications KPIs: earned media reach, social engagement, OOH performance, website analytics, and partner amplification

Maintain the KPI dashboard for media and outreach performance

Use digital performance data to optimize communications reach and inform strategic adjustments

Serve as a strategic thought partner to the Strategic Communications Director, contributing ideas for campaign concepts and messaging refinements

Track early implementer feedback on narrative clarity, inspiration to act, and ease of integration

Build digital assets and campaign prototypes using Figma

Field Team Participation

Participate in transdisciplinary Field Teams at Spherical focused on strategic sensing and stakeholder understanding

Gather and synthesize insights from Los Angeles communities to inform communications strategy

Facilitate learning exchanges between Field Teams and communications efforts

Surface community stories and voices for narrative amplification

Key outcomes

Communications campaigns delivered on time and aligned with key milestones

Demonstrable growth in media coverage, social engagement, and Field Kit reach tracked against baseline metrics

Content and campaigns consistently reflecting brand voice and Living Infrastructure narrative principles

Monthly KPI reporting delivered on schedule with actionable recommendations

Effective cross-functional collaboration evidenced by on-time deliverables and positive team feedback

Operational excellence that enables the Strategic Communications Director to focus on strategic excellence

Skills & Qualifications

Required Qualifications

Experience in communications, journalism, or strategic storytelling roles with demonstrated project management capacity

Project management and workflow coordination (Notion required)

Strong writing and editing skills across formats, with ability to translate complexity into clarity

Social media strategy and platform expertise (LinkedIn, Meta, Bluesky)

Digital analytics and performance tracking

Proficiency in Figma

Knowledge of climate, resilience, media, social media, journalism and storytelling

Driven, responsive, and independent—capable of working as a strategic partner

Able to manage multiple workstreams and keep complex projects moving forward

Comfortable with both tactical implementation and strategic contribution

Preferred Qualifications

Familiarity with Los Angeles communities, media landscape, and climate resilience context

Experience in nonprofit or mission-driven communications

Understanding of living systems thinking or regenerative design principles

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