Orthomerica
Reports to: Marketing Communications Manager
Department: Marketing
Type: Full-Time (on-site)
Requirement with Resume: Portfolio, Case Study, or Website link
Application Open Period: January 19 – January 28.
Founded in 1989 and headquartered in Orlando, Florida, Orthomerica Products, Inc (OPI) is the global leader in custom orthotic solutions, specializing in customized orthotic medical devices and advanced scanning technologies. With a presence in over 40 countries and more than 1 million patients served, we’ve built a legacy of trust, precision, and innovation, developing high-quality products that transform lives.
The Role As a Digital Marketing Specialist at Orthomerica, you will play a key role in executing and supporting digital content initiatives across social media, email, web, and paid channels. Reporting to the Marketing Communications Manager, you will work as an individual contributor and collaborate with the integrated marketing, sales, and product team, as well as external social media freelancers and vendors to create, plan, and write content that aligns with brand guidelines and campaign objectives. This role focuses on content execution, SEO optimization, performance tracking, and maintaining organized campaign timelines to support both short-term initiatives and long-term marketing strategies.
At Orthomerica, you will work in a collaborative, fast-paced environment where attention to detail, adaptability, and data-informed decision-making are essential. This is a hands‑on role with real impact, where your work will directly influence how healthcare professionals, clinicians, and parents engage with our brand across digital platforms. Through consistent content execution, performance analysis, and cross‑functional collaboration, you will help strengthen brand visibility, drive engagement, and support the delivery of meaningful, compliant, and high‑quality marketing experiences.
Key Responsibilities 1. Content Creation & Execution
Create, plan, and write digital content in collaboration with social media freelancers for Meta and TikTok campaigns.
Manage and execute organic content for Orthomerica’s LinkedIn page, including post creation, scheduling, and performance tracking.
Coordinate and plan direction for Starband on Reddit and online community forums, such as Facebook groups
Support content and campaign execution by translating high‑level direction into clear, actionable content and performance.
Ensure all content aligns with established branding, messaging, and visual guidelines.
2. Email Marketing
Write and design email communications targeting customers, healthcare professionals, and prospects.
Adapt messaging and tone for different audience segments while maintaining brand consistency.
3. SEO & Content Optimization
Optimize content for search engine visibility (SEO) across paid ads, blogs, LLMs, websites, and social media.
Apply best practices for keywords, metadata, and content structure to improve reach and performance.
4. Campaign Coordination & Calendar Management
Maintain the integrated marketing team’s calendar, tracking ongoing and upcoming campaigns and content initiatives.
Coordinate timelines and deliverables with internal teams, freelancers, and vendors to ensure timely execution.
Support campaign planning in collaboration with the integrated marketing team, sales, and product managers.
5. Analytics & Reporting
Monitor and analyze content performance using analytics tools across social media, email, website, and paid channels.
Prepare regular and monthly reports, including:
Social media performance
Website traffic (organic, AI‑driven, and paid)
Parent/community engagement
Competitor activity and benchmarking
Use performance insights to recommend content optimizations, messaging adjustments and campaign improvements to the Marketing Comms Manager.
6. Continuous Improvement & Trend Monitoring
Stay informed on digital marketing trends, platform updates, and industry developments.
Contribute ideas for new content and campaign approaches to increase engagement and reach.
You Might be a Great Fit If You
Have 2–5 years of experience in digital and/or content marketing.
Have experience creating and managing digital content in the tech, healthcare, or (agency) industry.
Understand and can implement brand cohesiveness, consistency, and voice across platforms.
Are familiar with B2B and B2B2C content conversion dynamics.
Have experience working with CRMs/CMS and Microsoft/Google tools
Can manage multiple projects and initiatives and meet deadlines.
Bring a positive attitude, strong critical‑thinking skills, and a willingness to learn.
Are a good listener who takes feedback and applies it thoughtfully.
Qualifications
BA/BS degree with at least 2 years’ experience.
Background in marketing with an agency and/or in‑house marketing department.
Case studies or portfolio of past work experience, upon resume submission.
Must reside in Central Florida and commute M‑F to the Orlando HQ office.
Excellent communication, presentation and interpersonal skills.
Bonus Points If You Have Experience in:
Microsoft Suite (Word, PowerPoint, Excel) and SharePoint
Google Workspace (Docs, Sheets, Slides)
Canva and/or Adobe Creative Cloud Suite
CapCut and/or short‑form video editing for Reels and TikTok
SEO tools such as Semrush
Learning Management Systems (LMS)
CRM platforms such as HubSpot and/or Salesforce
Google Analytics or other web performance and traffic tracking tools
Formstack, Jotform, etc
Project management tools such as Jira, Asana, or Monday.com
Meta Business Suite
Content Management System (CMS) tools
What’s in it for You
Full‑time, M – F
17 PTO days with 5 additional PTO days every 5 years up
7 Paid Holidays
Medical, vision, and dental coverage
Retirement with 401(k) matching
Employee assistance program
Flexible spending account
Health savings account
Life insurance
Support for tuition reimbursement
Support for team department expenses
Salary & Compensation Salary commensurate with experience
#J-18808-Ljbffr
Department: Marketing
Type: Full-Time (on-site)
Requirement with Resume: Portfolio, Case Study, or Website link
Application Open Period: January 19 – January 28.
Founded in 1989 and headquartered in Orlando, Florida, Orthomerica Products, Inc (OPI) is the global leader in custom orthotic solutions, specializing in customized orthotic medical devices and advanced scanning technologies. With a presence in over 40 countries and more than 1 million patients served, we’ve built a legacy of trust, precision, and innovation, developing high-quality products that transform lives.
The Role As a Digital Marketing Specialist at Orthomerica, you will play a key role in executing and supporting digital content initiatives across social media, email, web, and paid channels. Reporting to the Marketing Communications Manager, you will work as an individual contributor and collaborate with the integrated marketing, sales, and product team, as well as external social media freelancers and vendors to create, plan, and write content that aligns with brand guidelines and campaign objectives. This role focuses on content execution, SEO optimization, performance tracking, and maintaining organized campaign timelines to support both short-term initiatives and long-term marketing strategies.
At Orthomerica, you will work in a collaborative, fast-paced environment where attention to detail, adaptability, and data-informed decision-making are essential. This is a hands‑on role with real impact, where your work will directly influence how healthcare professionals, clinicians, and parents engage with our brand across digital platforms. Through consistent content execution, performance analysis, and cross‑functional collaboration, you will help strengthen brand visibility, drive engagement, and support the delivery of meaningful, compliant, and high‑quality marketing experiences.
Key Responsibilities 1. Content Creation & Execution
Create, plan, and write digital content in collaboration with social media freelancers for Meta and TikTok campaigns.
Manage and execute organic content for Orthomerica’s LinkedIn page, including post creation, scheduling, and performance tracking.
Coordinate and plan direction for Starband on Reddit and online community forums, such as Facebook groups
Support content and campaign execution by translating high‑level direction into clear, actionable content and performance.
Ensure all content aligns with established branding, messaging, and visual guidelines.
2. Email Marketing
Write and design email communications targeting customers, healthcare professionals, and prospects.
Adapt messaging and tone for different audience segments while maintaining brand consistency.
3. SEO & Content Optimization
Optimize content for search engine visibility (SEO) across paid ads, blogs, LLMs, websites, and social media.
Apply best practices for keywords, metadata, and content structure to improve reach and performance.
4. Campaign Coordination & Calendar Management
Maintain the integrated marketing team’s calendar, tracking ongoing and upcoming campaigns and content initiatives.
Coordinate timelines and deliverables with internal teams, freelancers, and vendors to ensure timely execution.
Support campaign planning in collaboration with the integrated marketing team, sales, and product managers.
5. Analytics & Reporting
Monitor and analyze content performance using analytics tools across social media, email, website, and paid channels.
Prepare regular and monthly reports, including:
Social media performance
Website traffic (organic, AI‑driven, and paid)
Parent/community engagement
Competitor activity and benchmarking
Use performance insights to recommend content optimizations, messaging adjustments and campaign improvements to the Marketing Comms Manager.
6. Continuous Improvement & Trend Monitoring
Stay informed on digital marketing trends, platform updates, and industry developments.
Contribute ideas for new content and campaign approaches to increase engagement and reach.
You Might be a Great Fit If You
Have 2–5 years of experience in digital and/or content marketing.
Have experience creating and managing digital content in the tech, healthcare, or (agency) industry.
Understand and can implement brand cohesiveness, consistency, and voice across platforms.
Are familiar with B2B and B2B2C content conversion dynamics.
Have experience working with CRMs/CMS and Microsoft/Google tools
Can manage multiple projects and initiatives and meet deadlines.
Bring a positive attitude, strong critical‑thinking skills, and a willingness to learn.
Are a good listener who takes feedback and applies it thoughtfully.
Qualifications
BA/BS degree with at least 2 years’ experience.
Background in marketing with an agency and/or in‑house marketing department.
Case studies or portfolio of past work experience, upon resume submission.
Must reside in Central Florida and commute M‑F to the Orlando HQ office.
Excellent communication, presentation and interpersonal skills.
Bonus Points If You Have Experience in:
Microsoft Suite (Word, PowerPoint, Excel) and SharePoint
Google Workspace (Docs, Sheets, Slides)
Canva and/or Adobe Creative Cloud Suite
CapCut and/or short‑form video editing for Reels and TikTok
SEO tools such as Semrush
Learning Management Systems (LMS)
CRM platforms such as HubSpot and/or Salesforce
Google Analytics or other web performance and traffic tracking tools
Formstack, Jotform, etc
Project management tools such as Jira, Asana, or Monday.com
Meta Business Suite
Content Management System (CMS) tools
What’s in it for You
Full‑time, M – F
17 PTO days with 5 additional PTO days every 5 years up
7 Paid Holidays
Medical, vision, and dental coverage
Retirement with 401(k) matching
Employee assistance program
Flexible spending account
Health savings account
Life insurance
Support for tuition reimbursement
Support for team department expenses
Salary & Compensation Salary commensurate with experience
#J-18808-Ljbffr