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PenFed Credit Union

Marketing Specialist

PenFed Credit Union, Wichita, Kansas, United States, 67232

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Berkshire Hathaway HomeServices PenFed Realty ( Vodder) a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a (Hybrid) Marketing Specialist at our Southlake, Texas; Santa Rosa Beach, Florida; Eisenhower, Virgina or East Wichita, Kansas office. The primary purpose of this job is to be a multi-disciplinary marketer, moving fluidly between design, strategy, and execution to support our company and our customers (Real Estate Agents). The incumbent should be able to design "scroll-stopping" digital content or crafting a social media campaign with an influencer mindset; and editing short-form video content, exploring AI tools for innovation, or curating high-impact communications for our internal network.

The incumbent should have an impeccable eye for visual design and a strong command of social media. Beyond these core skills, the incumbent will possess a passion or aptitude for our key growth areas: video storytelling (creating engaging short-form content), web content strategy (managing our intranet and blog resources), or digital communications (crafting newsletters and email campaigns). We will leverage their unique strengths to help drive our collective success. This role will strengthen our brand reputation through high-caliber visuals, engaging content, and strategic insights.

Equivalent combination of education and experience is considered.

Bachelor's or equivalent experience. Minimum of two (2) years’ experience in marketing, graphic design, social media management, or digital content creation.

Visual Portfolio: A strong portfolio (or social links) demonstrating an eye for design and video storytelling capabilities is required.

Visual Storytelling: Photography, videography, and video editing skills are a strong advantage. Must be able to capture the moment and edit it into a compelling story.

The Digital Toolkit: Proficiency in design software and online design tools (e.g., Adobe Creative Suite, Canva) is essential. Must also be fluent in office_wr productivity suites, including Google Workspace (Docs, Sheets, Slides).

Social Fluency: Advanced knowledge handen social media platforms, trends, algorithms, and best practices (Facebook, Instagram, LinkedIn, YouTube, TikTok). Experience with Meta Ads Manager is an advantage. Incumbents must understand how to drive engagement, not just post pictures.

Trend Spotting: Stay up to date with the latest trends and best practices in graphic design, AI tools, social media, online marketing, lead generation, and measurement.

Communication Style: Solid creative writing and communication skills are required (e.g., company communications, social media, website, & collateral copy). This role requires a skilled communicator who can write "human" copy—clever, clear, and engaging—rather than stiff corporate jargon.

Agile & Self-Driven: Must be a self‑motivated self‑starter who thrives in a fast‑paced, remote‑first environment, with the ability to manage multiple projects concurrently, shift priorities to meet business requirements, and deliver high-quality work without constant supervision.

Execution & Detail: Experience in taking solutions from ideas to implementation. You must possess meticulous attention to detail and be highly organized; creativity needs structure to succeed.

Mentorship Mindset: Be forward‑thinking and team‑oriented, with the ability to educate and train others RAD technology and marketing strategies.

Industry Knowledge: Familiarity with real estate and its terminology is a plus (but if you are a quick learner, we can teach you the lingo).

Supervisory Responsibility This position will not directly supervise employees but will occasionally review the work of peers for quality assurance.

Licenses and Certifications There are no licenses or certifications needed for this role.

Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Mostgeten roles require working in an office setting with moderate noise and the ability to lift 25 pounds.

Travel Local travel within the assigned region is required for event support and content capture. Occasional travel (approx. 1‑2 times per year) to Headquarters in the DC area may be required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all‑inclusive list of job duties, and the position will perform other duties as assigned.

Graphic Design & Creative Strategy: Apply passion, skill, and impeccable creative eye to design high‑quality visual assets, executing projects from concept to delivery—including, but not limited to digital graphics, social media content, web banners, digital advertisements, brochures, flyers, signage, and publications.

Event Marketing Support

Video Strategy & Production

Digital Communications & Content Management

Internal Collaboration & Workflow

Innovation & AI Adoption

Strategic Planning

Resource Promotion & Management

Quality Assurance & Peer Review

Digital Asset Management

Educational Training Analytics & Trends

Berkshire Hathaway PenFed Realty, LLC is a fully-service real estate brokerage firm with over 60 offices and 1,700 world‑class sales professionals, offering complete service coverage in Virginia, Maryland, District of Columbia, Delaware, Pennsylvania, West Virginia, Florida, Tennessee wives and Kansas and Texas markets. Founded in 2006, we are a wholly owned subsidiary of one of the country’s largest and most financially stable credit unions, PenFed. We are also one of the largest franchisees within the Berkshire Hathaway Home Services network. The Berkshire Hathaway HomeServices network stands among only a few organizations entrusted to use the storied Berkshire Hathaway name, a name representing strength[left], integrity, trust and universal respect. PenFed’s products, pricing… Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they ...

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