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24 Seven Talent

Paid Social Strategist

24 Seven Talent, Bloomfield Hills, Michigan, United States, 48302

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Paid Social Strategist

role at

24 Seven Talent .

Timing

: mid/late January

Duration

: 2-3 days with potential for limited ongoing part-time support

Hours per week

: 15-20 total

Location

: Birmingham/Bloomfield Hills/Southfield area (hybrid onsite)

Pay rate

: $40-60/hr DOE

One of our non‑profit clients is looking for a freelance Paid Social Strategist to support their team on the optimization and analytics side of paid media – primarily Facebook/Instagram, maybe some LinkedIn.

The freelance Paid Social Strategist will be focused on performance, tracking, and technical setup, not creative or content; and stepping in to help audit what the client is currently doing and where they can optimize their paid social spend to drive awareness and event registrations.

Ideal Freelance Paid Social Strategist Candidates Will Have

Strong hands‑on experience with Meta Ads Manager

Deep understanding of paid social analytics, attribution, and optimization

Experience setting up and managing event‑based conversion tracking

Comfortable working in a consultative role alongside an internal team

Up‑to‑date on platform changes and best practices

Nice To Have

GA4, CRM, or marketing automation integration experience

B2B or event‑driven campaign experience

Job Responsibilities

Audit our current paid social setup and campaign structure in Meta Ads Manager

Improve and/or implement conversion tracking, including tying paid social efforts to event registrations

Support or advise on Meta Pixel and Conversions API (CAPI) setup and troubleshooting

Make clear recommendations to improve campaign performance, attribution, and ROI

Help the team navigate ongoing changes to Meta’s tools and dashboards

Provide optimization guidance across FB/IG and LinkedIn Ads

Hybrid onsite for meetings/1:1 consultation

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