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GrowthPair

Search Engine Optimization (SEO) Specialist

GrowthPair, Poland, New York, United States

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SEO is no longer just about ranking in the traditional “10 blue links.” The search landscape is shifting toward AI-generated results (e.g., Google AI Overviews, ChatGPT, Perplexity) and zero-click searches. This demands strategies that go beyond old practices. For both established and early-stage websites, the goal is to combine advanced on-page, off-page, and technical SEO with outreach that builds authority, earns citations, and increases inclusion in AI-generated summaries.

Key responsibilities

Ensure sitemaps are always complete, up-to-date, and submitted to Google Search Console and Bing Webmaster Tools

Perform advanced technical SEO audits quarterly (crawlability, site architecture, CWV, schema, indexing)

Conduct monthly keyword research and build the SEO editorial calendar

Review and optimize all new content before publishing (titles, headings, meta, schema, interlinking)

Improve internal linking strategy to maximize authority flow

Oversee outreach campaigns to secure backlinks and AI citation opportunities (critical for E-E-A-T and AI trust)

Monitor AI-generated search results for brand inclusion and identify opportunities

Track rankings, traffic, and conversions; generate monthly SEO reports with actionable recommendations

Collaborate with content, design, and dev teams to ensure SEO best practices are integrated early

Manage both on-page and off-page SEO efforts across multiple sites

Stay updated on SEO trends, algorithm updates, and AI search developments

Qualifications

3+ years proven experience in advanced SEO (on-page, off-page, and technical SEO at pro level)

Strong expertise in technical audits, structured data, CWV optimization, and index management

Experience in outreach and link acquisition strategies (travel or high-authority sites a plus)

Skilled in keyword research, competitive analysis, and editorial SEO planning

Proficient with tools like SEMrush, Ahrefs, Screaming Frog, and Google Search Console

Ability to translate technical SEO into clear, actionable business recommendations

Strong reporting and analytical skills, capable of presenting to non-technical stakeholders

Knowledge of AI search trends and E-E-A-T best practices

Interest in travel or cultural content is welcome, but not required

Benefits

Full-time stable role

Health insurance

Paid U.S. holidays

Wi-Fi stipend

Fully remote

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