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Baylor Scott & White Health

Hospice Marketing Manager

Baylor Scott & White Health, Temple, Texas, us, 76508

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Job Summary The Manager Entity Business Development works with Hospital Financial Officer to create formalized business development processes for Baylor as it contemplates adding or growing programs/services in new or existing markets. This position will research, assess, and develop business cases and plans for new programs, services or projects. In addition, he/she will proactively establish and maintain a working relationship with Senior Management, Department Directors and Physicians to facilitate involvement in and support of new programs and projects within the Baylor Scott & White Health.

Essential Functions of the Role

Work with Planning and Marketing Development on new programs/services in developing a focused, effective plan of implementation that supports the hospital's strategic plan. This includes developing and directing a well‑organized approach for new business/service development initiatives.

Support Senior Management in implementing operational strategies related to new business development, joint ventures, etc. Coordinate the collection, compilation and analysis of operational data to support management decisions. Identify opportunities for improvement and recommend process improvements in evaluating services and communications.

Gather and measure pertinent benchmarking data to assist in evaluating the effectiveness of current or anticipated services/programs.

Develop financial analysis, present findings, and write and present business plans to the Senior Administrative Team. Once established, manage the progress of the new business/service line development strategy and objectives as set by the Senior Administrative Team.

Work with the Director of Marketing to gather healthcare market intelligence across the service area to assist in strategy development and facilitate awareness about hospital programs/services for physicians, resulting in sound marketing strategies.

Serve as the internal contact for awareness of ongoing development and implementation of strategic initiatives/programs to staff, physicians and other non‑physician sources where applicable.

Benefits

Immediate eligibility for health and welfare benefits

401(k) savings plan with dollar‑for‑dollar match up to 5%

Tuition Reimbursement

PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level

Qualifications

Education – Bachelor's or 4 years of work experience above the minimum qualification

Experience – 3 Years of Experience

Hospice Marketing Experience Highly Preferred

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Hospitals and Health Care

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