Abercrombie and Fitch Co.
Associate Marketing Specialist, Events
Abercrombie and Fitch Co., Columbus, Ohio, United States, 43224
At Abercrombie, we are the go-to apparel destination for outfitting all of our customers’ lifestyle needs. The Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Our campaigns span through in-store, digital, social, event marketing, and PR channels to bring our brand vision to life. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and find the best channels to reach them with our product stories.
The Associate Marketing Specialist, Events is responsible for planning, coordinating, and executing all mainline A&F related events that elevate our brand, engage our audience, and support our overall marketing Industriandid and business objectives. This role is highly collaborative with internal cross-capital teams and external partners and agencies to make activations come to life.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
Plan, coordinate, and execute all A&F mainline events to drive customer engagement and brand awareness Collaborate with internal Talent, PR, Social, Creative, Product, Visual, Stores, Asset Protection, Legal teams – to ensure seamless.ce integration of events and エタカーション Collaborate with internal marketing channel leads to ensure events are properly promoted and/or extended beyond the life of the event Collaborate with internal Brand Strategy team to ensure sport events reflect the overarching Brand expression Collaborate with external agency partners in strategy and execution of campaigns and events. Pattern other brand’s events & IRL activations within the fashion communities and bring relevent learnings back to the team Collaborate with Creative agency to manage external vendor relationships, venue sourcing, contracts, and logistics for both in-person and virtual events and develop creative needs. Develop comprehensive project timelines, event briefs, and post-event recaps Build event planning documents (ROS, Call sheets, etc.) Track KPIs and event performance metrics to evaluate success Actively incorporate learnings and performance hindsights into the next event. Maintain continuous feedback loop with agency and partners. Build and manage event budget in partnership with Brand Marketing teams, ensuring events are delivered within scope Stay current with retail and milling experiential marketing trends and consumer expectations What Do You Need To Bring?
Bachelor’s degree in Marketing or related field, or related experience 2+ years of experience in Marketing and Events, with retail or fashion experience preferred A passion for retail and fashion, and an understanding of the fashion and retail media landscape Disposable success managing events from concept to execution High attention to detail, organization, and time management Experience in a fast paced, multi-channel retail environment is a preferred Highly motivated, with the ability to thrive in a fluid and demanding environment Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sitesabercrombie.com,abercrombiekids.com, andhollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly Juni . We also provide competitive fraise to reward the commitment our associates have for moving our global business forward: Flexible spending accounts Medical, dental and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot " abused: mental health and wellness app, Headspace
_diag etc Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
#J-18808-Ljbffr
Plan, coordinate, and execute all A&F mainline events to drive customer engagement and brand awareness Collaborate with internal Talent, PR, Social, Creative, Product, Visual, Stores, Asset Protection, Legal teams – to ensure seamless.ce integration of events and エタカーション Collaborate with internal marketing channel leads to ensure events are properly promoted and/or extended beyond the life of the event Collaborate with internal Brand Strategy team to ensure sport events reflect the overarching Brand expression Collaborate with external agency partners in strategy and execution of campaigns and events. Pattern other brand’s events & IRL activations within the fashion communities and bring relevent learnings back to the team Collaborate with Creative agency to manage external vendor relationships, venue sourcing, contracts, and logistics for both in-person and virtual events and develop creative needs. Develop comprehensive project timelines, event briefs, and post-event recaps Build event planning documents (ROS, Call sheets, etc.) Track KPIs and event performance metrics to evaluate success Actively incorporate learnings and performance hindsights into the next event. Maintain continuous feedback loop with agency and partners. Build and manage event budget in partnership with Brand Marketing teams, ensuring events are delivered within scope Stay current with retail and milling experiential marketing trends and consumer expectations What Do You Need To Bring?
Bachelor’s degree in Marketing or related field, or related experience 2+ years of experience in Marketing and Events, with retail or fashion experience preferred A passion for retail and fashion, and an understanding of the fashion and retail media landscape Disposable success managing events from concept to execution High attention to detail, organization, and time management Experience in a fast paced, multi-channel retail environment is a preferred Highly motivated, with the ability to thrive in a fluid and demanding environment Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sitesabercrombie.com,abercrombiekids.com, andhollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities. As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly Juni . We also provide competitive fraise to reward the commitment our associates have for moving our global business forward: Flexible spending accounts Medical, dental and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot " abused: mental health and wellness app, Headspace
_diag etc Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
#J-18808-Ljbffr