SalaryGuide
Content Marketing Manager: Paid Digital & Analytics Job at SalaryGuide in Youngs
SalaryGuide, Youngstown, OH, US, 44502
Responsibilities Run and optimize search, display, and demand gen ads on Google and Microsoft platforms
Manage social media advertising on Facebook, Reddit, YouTube, and other platforms
Execute OTT advertising on streaming platforms to reach cord-cutters
Analyze campaign metrics, conversions, keywords, and ROI to continuously improve performance
Build and maintain Looker Studio dashboards to track campaigns and website metrics
Manage integrations between CRM, analytics, and website using tools like Catchr.io, Zapier, and Looker Studios
Keep our website fresh with consistent content updates
Implement SEO and AEO using tools like Yoast, SE Ranking, and ChatGPT
Requirements Strong knowledge of SEO, AI-SEO tools, and content optimization
Experience managing websites, CMS & CMR platforms and marketing automations
Proficiency in digital advertising (Google Ads, Microsoft Ads, Facebook, YouTube, Reddit)
Strong grasp of online marketing strategies and social media platforms
Ability to think creatively and bring fresh ideas to campaigns
Quick learner who adapts to new platforms and tech changes
Exceptional written and verbal communication skills
Excellent time management and multitasking abilities
Preferred Video editing skills
Benefits Health insurance; PTO; professional development
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