Digital Marketing Specialist Job at The Post and Courier in Columbia

The Digital Marketing Specialist is a part of King & Columbus, the in‑house marketing agency that is a sister company to The Post and Courier and other Evening Post Publishing media brands. The specialist serves on the K&Cs Digital Marketing team to build out, traffic, optimize, and craft reporting on digital marketing campaigns across platforms and tactics, including programmatic display, email marketing, streaming TV, streaming audio, SEO, paid social, and more. Responsibilities Build out new digital marketing campaigns, including establishing campaign flight, impression/view counts, targeting and audience identification, max bids, and uploading creative. Optimize client campaigns regularly based on established KPIs and client objectives. Compile client reporting, sharing key metrics and providing strategic campaign insights related back to client goals. Set up new clients in Ninjacat real‑time dashboard. Maintain relationships and close communication with digital marketing platforms and vendors. Keep sales teams, sales leaders, King & Columbus colleagues, and other internal stakeholders abreast on the status, pacing, and performance of digital marketing campaigns. Work with creative services to ensure timely completion of creative design for campaigns and alignment with campaign goals and target audiences. Support client project management using systems including Monday.com. Stay abreast of latest trends in digital marketing. Leverage AI platforms to maximize efficiency in daily duties and support client work. Understand social marketing targeting abilities and identify strategies to reach client audience personas through social platforms. Produce case studies for successful client campaigns. Perform other related duties as assigned. Requirements Bachelor’s degree in business, marketing, advertising, communications, or comparable experience. 2+ years of digital marketing or social media experience in a corporate marketing, agency marketing, B2B role, or media environment. Knowledge, Skills and Abilities Understanding of social metrics and KPIs. Experience using scheduling platforms for social media. Ability to identify target audience preferences and build content to meet them. Project management knowledge. Excellent multitasking skills. Strong written and verbal communication skills. Referrals increase your chances of interviewing at The Post and Courier by 2x. #J-18808-Ljbffr