Vestis Services
Description
We are seeking a strategic and execution-oriented
Product Marketing Manager
to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions.
Overview This role sits at the intersection of customer insight, product strategy, and go‑to‑market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment.
The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go‑to‑market strategies.
Key Focus Areas Marketing Strategy & Product Focus
Champion the
voice of the customer , ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
Build and scale
disciplined, repeatable marketing processes
that ensure consistent execution, high‑quality service, and seamless customer experiences across segments.
Equip and empower
frontline teams (Sales, Service, and Operations)
with clear positioning, tools, and training to drive engagement and revenue growth.
Core Responsibilities Customer & Market Intelligence
Lead
segment deep‑dives
to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
Develop and maintain
customer personas , mapping buying motivations, decision drivers, and unmet needs.
Partner with Marketing Analytics, Sales and Service teams to identify
product gaps
and inform roadmap prioritization.
Go‑To‑Market Strategy & Execution
Design and operationalize
standardized GTM frameworks
for new product launches, expansions, and cross‑sell initiatives.
Own end‑to‑end
launch planning , including messaging, targeting, enablement, and performance tracking.
Drive consistency and scalability across launches in key verticals.
Sales Enablement & Frontline Empowerment
Develop and deliver
sales enablement tools , training modules, and segment‑specific resources that improve sales effectiveness.
Create
playbooks
to support specialized selling strategies, including product training and customer cross‑sell penetration.
Act as a trusted leader on cross‑functional teams, ensuring alignment between marketing strategy and field execution.
Qualifications
3+ years of Product Marketing experience in
B2B , preferably within enterprise or industrial/service‑based organizations.
Proven success launching and scaling products in complex portfolios.
Strong analytical skills with experience translating data into actionable insights.
Deep collaboration skills across Sales, Operations, Procurement and Leadership.
Exceptional communication and storytelling abilities.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Product Marketing Manager
to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions.
Overview This role sits at the intersection of customer insight, product strategy, and go‑to‑market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment.
The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go‑to‑market strategies.
Key Focus Areas Marketing Strategy & Product Focus
Champion the
voice of the customer , ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions.
Build and scale
disciplined, repeatable marketing processes
that ensure consistent execution, high‑quality service, and seamless customer experiences across segments.
Equip and empower
frontline teams (Sales, Service, and Operations)
with clear positioning, tools, and training to drive engagement and revenue growth.
Core Responsibilities Customer & Market Intelligence
Lead
segment deep‑dives
to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
Develop and maintain
customer personas , mapping buying motivations, decision drivers, and unmet needs.
Partner with Marketing Analytics, Sales and Service teams to identify
product gaps
and inform roadmap prioritization.
Go‑To‑Market Strategy & Execution
Design and operationalize
standardized GTM frameworks
for new product launches, expansions, and cross‑sell initiatives.
Own end‑to‑end
launch planning , including messaging, targeting, enablement, and performance tracking.
Drive consistency and scalability across launches in key verticals.
Sales Enablement & Frontline Empowerment
Develop and deliver
sales enablement tools , training modules, and segment‑specific resources that improve sales effectiveness.
Create
playbooks
to support specialized selling strategies, including product training and customer cross‑sell penetration.
Act as a trusted leader on cross‑functional teams, ensuring alignment between marketing strategy and field execution.
Qualifications
3+ years of Product Marketing experience in
B2B , preferably within enterprise or industrial/service‑based organizations.
Proven success launching and scaling products in complex portfolios.
Strong analytical skills with experience translating data into actionable insights.
Deep collaboration skills across Sales, Operations, Procurement and Leadership.
Exceptional communication and storytelling abilities.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr