Lupoli Companies
The Marketing Specialist plays a critical role in executing the Sal’s Pizza marketing strategy across corporate and franchise locations. This is a hands-on, execution-heavy role supporting social media, digital campaigns, promotions, launches, events, and in-store marketing. The ideal candidate is highly organized, fast-moving, detail-oriented, and comfortable working directly with restaurant teams and corporate leadership in a high-volume, real-world environment. This role supports a robust promotional calendar, frequent launches, community activations, and a heavy emphasis on digital, short-form video, and in-store execution.
SOCIAL MEDIA & CONTENT CREATION
Execute social media strategy as directed by Marketing Manager.
Google Business Profile: 1 post per week (promotions, events, updates).
Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content).
Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches.
Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows.
Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules.
Respond to social comments, tags, and DMs or route appropriately.
Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed.
INFLUENCERS & COMMUNITY COLLABORATION
Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget.
Handle influencer outreach, coordination, scheduling, and deliverables.
Support partnerships with local athletes, youth programs, community figures, and brand collaborators.
Assist with influencer days, launches, and community-driven campaigns.
Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos).
Add and maintain promotional content, events, and campaign landing pages.
Support QA for digital campaigns and launches across platforms.
PAID SEARCH, SEO & PERFORMANCE SUPPORT
Support setup, execution, and tracking of KPIs for paid social and Google Search campaign.
Assist with Google Business Profile updates, posts, offers, and accuracy across locations.
Ensure images, metadata, and descriptions are optimized for SEO and local search.
MENUS, SIGNAGE & IN-STORE MARKETING
Update food, beverage, catering, and promotional menus as needed.
Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials.
Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage.
Ensure signage accuracy and timely execution across corporate and franchise locations.
EMAIL, SMS & CRM MARKETING
Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives.
Assist with segmentation, scheduling, QA, and performance tracking.
Support list growth and database hygiene through website forms, in-store initiatives, and campaigns.
INTERNAL & FRANCHISE COMMUNICATION
Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details.
Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed.
Follow up with locations to confirm execution (signage installed, promos live, content captured).
Maintain clear, professional, and timely communication across all teams.
PHOTO, VIDEO & COMMERCIAL SUPPORT
Assist with coordination of professional photography, videography, and commercial shoots.
Support content capture for social, paid media, website, franchise assets, and launches.
Organize and manage internal content libraries and assets.
EVENTS, LAUNCHES & ACTIVATIONS
Assist with menu launches, promotional rollouts, and seasonal campaigns.
Support execution of events including food truck activations, festivals, tradeshows, store openings, mascot appearances, youth events, and community sponsorships.
Assist with logistics including supplies, signage, on-site coordination, and post-event content.
Be available for on-site support during key launches and brand moments.
Requirements REQUIRED SKILLS (NON-NEGOTIABLE)
Advanced Canva proficiency (designing, resizing, versioning, QA across formats).
Proven ability to create and edit reels / short-form video.
Comfortable using AI tools to increase speed, efficiency, and creative output.
Strong influencer sourcing and relationship-building skills.
Exceptional communication skills (written and verbal).
Extreme attention to detail — accuracy is critical.
Highly organized, proactive, and comfortable managing multiple deadlines simultaneously.
REQUIREMENTS
1–3 years of experience in Marketing, Social Media, or Content Creation.
Experience in restaurant, hospitality, franchise, or multi-location brands strongly preferred.
Ability to work in a fast-paced, execution-driven environment.
Comfortable working directly with restaurants and corporate teams.
Proficiency in Microsoft Office and Excel.
Experience with Canva required; Adobe Creative Suite a plus.
Bachelor’s degree in Marketing, Communications, or related field preferred.
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SOCIAL MEDIA & CONTENT CREATION
Execute social media strategy as directed by Marketing Manager.
Google Business Profile: 1 post per week (promotions, events, updates).
Independently concept, film, edit, and publish Reels and short-form video (iPhone-first, fast-turn content).
Create promotional, lifestyle, behind-the-scenes, and in-store content aligned with weekly offers and launches.
Use AI tools to accelerate caption writing, hooks, ideation, content planning, and creative workflows.
Ensure all content is accurate, on-brand, properly sized, and aligned with current promotions, pricing, and system rules.
Respond to social comments, tags, and DMs or route appropriately.
Track and monitor customer reviews across platforms and work with operations and management on follow-up when needed.
INFLUENCERS & COMMUNITY COLLABORATION
Independently identify, source, vet, and manage influencers aligned with Sal’s brand, culture, and budget.
Handle influencer outreach, coordination, scheduling, and deliverables.
Support partnerships with local athletes, youth programs, community figures, and brand collaborators.
Assist with influencer days, launches, and community-driven campaigns.
Ensure all Sal’s Pizza websites and landing pages are accurate and up to date (menus, pricing, promos, hours, photos).
Add and maintain promotional content, events, and campaign landing pages.
Support QA for digital campaigns and launches across platforms.
PAID SEARCH, SEO & PERFORMANCE SUPPORT
Support setup, execution, and tracking of KPIs for paid social and Google Search campaign.
Assist with Google Business Profile updates, posts, offers, and accuracy across locations.
Ensure images, metadata, and descriptions are optimized for SEO and local search.
MENUS, SIGNAGE & IN-STORE MARKETING
Update food, beverage, catering, and promotional menus as needed.
Coordinate printing, distribution, and execution of signage including posters, table tents, window decals, box stickers, A-frames, and street-level materials.
Assist with environmental graphics including window graphics, murals, in-store visuals, and large-format signage.
Ensure signage accuracy and timely execution across corporate and franchise locations.
EMAIL, SMS & CRM MARKETING
Develop copy and resize graphics for email and SMS campaigns to support promotions, events, and brand initiatives.
Assist with segmentation, scheduling, QA, and performance tracking.
Support list growth and database hygiene through website forms, in-store initiatives, and campaigns.
INTERNAL & FRANCHISE COMMUNICATION
Clearly communicate monthly and weekly marketing programs, promotions, timelines, and execution details.
Ensure restaurants understand what is running, when it’s running, where it’s running, and how it should be executed.
Follow up with locations to confirm execution (signage installed, promos live, content captured).
Maintain clear, professional, and timely communication across all teams.
PHOTO, VIDEO & COMMERCIAL SUPPORT
Assist with coordination of professional photography, videography, and commercial shoots.
Support content capture for social, paid media, website, franchise assets, and launches.
Organize and manage internal content libraries and assets.
EVENTS, LAUNCHES & ACTIVATIONS
Assist with menu launches, promotional rollouts, and seasonal campaigns.
Support execution of events including food truck activations, festivals, tradeshows, store openings, mascot appearances, youth events, and community sponsorships.
Assist with logistics including supplies, signage, on-site coordination, and post-event content.
Be available for on-site support during key launches and brand moments.
Requirements REQUIRED SKILLS (NON-NEGOTIABLE)
Advanced Canva proficiency (designing, resizing, versioning, QA across formats).
Proven ability to create and edit reels / short-form video.
Comfortable using AI tools to increase speed, efficiency, and creative output.
Strong influencer sourcing and relationship-building skills.
Exceptional communication skills (written and verbal).
Extreme attention to detail — accuracy is critical.
Highly organized, proactive, and comfortable managing multiple deadlines simultaneously.
REQUIREMENTS
1–3 years of experience in Marketing, Social Media, or Content Creation.
Experience in restaurant, hospitality, franchise, or multi-location brands strongly preferred.
Ability to work in a fast-paced, execution-driven environment.
Comfortable working directly with restaurants and corporate teams.
Proficiency in Microsoft Office and Excel.
Experience with Canva required; Adobe Creative Suite a plus.
Bachelor’s degree in Marketing, Communications, or related field preferred.
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