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Bally's

Specialist - Marketing

Bally's, Dover, Delaware, United States, 19904

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Why Bally's? Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role: Specialist - Marketing MAJOR FOCUS: Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency.

Responsibilities:

Work closely with Direct Marketing team on promotions, offers and database marketing initiatives

Work closely with advertising agency on all PR and Advertising efforts

Oversee the television, radio, billboard commercials traffic schedule and coordination with agency

Present creative ideas on new ways to promote the property via web, e-mail and media promotions

Assist in planning and coordinating major events for Bally’s Dover

Assist in the design and scheduling of the Marquee messages for slots, hotel, harness.

Create job orders for all design needs for slots, hotel, entertainment and harness

Monitor social media accounts for any follow-up needs and guests service issues

Proofread all marketing materials.

Track expenses, reconcile invoices and report forecast expenses to marketing and finance team

Ensures that all reporting is accurate, distributed appropriately, and on a timely basis.

Assist Director of Marketing on administrative functions as needed

Provides exceptional customer service

Works safely, following all established safety rules and regulations

Communicates effectively with co-workers, supervisors and guests

Follows all relevant policies and procedures

ADDITIONAL FUNCTIONS:

Perform other duties as assigned

Qualifications:

Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience

1-2 years’ experience preferred.

Project management experience preferred.

Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required

Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.

Professional verbal and written communication skills required.

Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management.

Must have strong interpersonal skills to foster client, vendor, and internal relations

Ability to provide excellent customer service

Speak, write and understand English fluently

Ability to perform manipulation of numbers and basic math calculations

Ability to conduct analysis and generate reports to reflect findings

Ability to express ideas or make recommendations concerning job-related issues, learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques

Ability to communicate clearly, and effectively both orally and in writing; ability to logically and independently plan, organize and complete work; initiative; well-developed interpersonal skills; ability to set and achieve high standards of performance

Ability to perceive quality of work, read material and review documents; receive instruction and hear inquiries from agencies, clients and staff

Must be able to report to work on time as scheduled

Must be able to work weekends, holidays and nights as needed

Must present an overall professional appearance and report to work in appropriate attire

What’s in it for you:

Competitive Salary with annual performance reviews

Comprehensive health coverage plan that includes medical, dental, and vision

401(K)/ Company Match

Access Perks and Childcare discounts

Enjoy 30 days of free rides for new hires with DART and earn reimbursements via Delaware Commute Solutions

Starting Hourly Rate: $21.10/hr Let Bally’s Bet on You – We can’t wait to meet you!

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review Know Your Rights notice from the Department of Labor.

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