Caterpillar Brazil
Content Consultant - Digital Marketing
Caterpillar Brazil, Chicago, Illinois, United States, 60290
**Role Summary** We are seeking a collaborative and strategic Digital Marketing Content Consultant to serve as a trusted advisor to business units and marketing teams across the enterprise. This role focuses on translating enterprise content strategy into practical, actionable guidance that helps teams deliver high-quality, effective digital content across a variety of digital channels.As a Content Consultant, you will partner closely with marketers, content authors, and channel teams to ensure content aligns to brand standards, customer needs, and digital best practices—while remaining flexible to local business objectives. You will act as the connective tissue between centralized content strategy and decentralized execution.**Customer Focus:**
**Creativity:**Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:**Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:**Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers**.**
**Technical Excellence:**Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:**Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:**Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:**Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. experience in Working knowledge of best practices for content lifecycle management, customer experience (CX), user experience (UX), and omnichannel content creation processes.Progressively complex marketing and digital experience, including digital content planning, content management, user journeys, SEO/GEO, and analytics. Excellent communication, facilitation, and relationship-building skills. Excellent written, verbal, and presentation skills. Experience consulting with stakeholders and influencing without direct authority. Ability to balance strategic thinking with hands-on guidance. Experience working in a matrixed or enterprise organization. Experience supporting multiple stakeholders or major initiatives simultaneously. Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr
**Creativity:**Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:**Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:**Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers**.**
**Technical Excellence:**Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:**Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:**Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:**Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. experience in Working knowledge of best practices for content lifecycle management, customer experience (CX), user experience (UX), and omnichannel content creation processes.Progressively complex marketing and digital experience, including digital content planning, content management, user journeys, SEO/GEO, and analytics. Excellent communication, facilitation, and relationship-building skills. Excellent written, verbal, and presentation skills. Experience consulting with stakeholders and influencing without direct authority. Ability to balance strategic thinking with hands-on guidance. Experience working in a matrixed or enterprise organization. Experience supporting multiple stakeholders or major initiatives simultaneously. Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.* Medical, dental, and vision benefits\** Paid time off plan (Vacation, Holidays, Volunteer, etc.)\** 401(k) savings plans\** Health Savings Account (HSA)\** Flexible Spending Accounts (FSAs)\** Health Lifestyle Programs\** Employee Assistance Program\** Voluntary Benefits and Employee Discounts\** Career Development\** Incentive bonus\** Disability benefits* Life Insurance* Parental leave* Adoption benefits* Tuition Reimbursement #J-18808-Ljbffr