Novel Prep
Online Marketing Specialist (Bilingual Mandarin)
Novel Prep, Irvine, California, United States, 92713
Benefits
401(k)
Dental insurance
Health insurance
Paid time off
Responsibilities
Online Marketing Strategy Support & Execution
– Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
Market Research & Competitive Analysis
– Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks. Provide data‑driven insights and recommendations to improve marketing effectiveness.
Digital Marketing Execution & Optimization
– Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels. Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
Partnership & Channel Coordination
– Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
Data Analysis & Reporting
– Collect, analyze, and organize online marketing data to prepare performance reports. Use insights from data analysis to support continuous improvement of marketing strategies.
Cross‑functional Collaboration
– Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
Social Media Participation
– Participate in monthly social media meetings or internal knowledge‑sharing sessions to support best practices and campaign performance.
Online Marketing Plan Maintenance
– Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
Customer Retention & Sales Support
– Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
Brand Awareness & Reputation Support
– Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.
Paid Advertising Support
– Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.
New Product Marketing Support
– Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.
Requirements
Fluency in English and Mandarin Chinese (written and verbal).
Bachelor’s degree in Marketing, Business Administration, or a related field.
2–3 years of experience in digital marketing, online marketing, or a related role.
Hands‑on experience with digital marketing channels, social media platforms, and online advertising.
Strong analytical skills with the ability to interpret marketing data and performance metrics.
Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
Excellent communication skills and ability to work collaboratively in a team environment.
Detail‑oriented, proactive, and able to adapt to a fast‑paced, dynamic work environment.
#J-18808-Ljbffr
401(k)
Dental insurance
Health insurance
Paid time off
Responsibilities
Online Marketing Strategy Support & Execution
– Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
Market Research & Competitive Analysis
– Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks. Provide data‑driven insights and recommendations to improve marketing effectiveness.
Digital Marketing Execution & Optimization
– Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels. Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
Partnership & Channel Coordination
– Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
Data Analysis & Reporting
– Collect, analyze, and organize online marketing data to prepare performance reports. Use insights from data analysis to support continuous improvement of marketing strategies.
Cross‑functional Collaboration
– Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
Social Media Participation
– Participate in monthly social media meetings or internal knowledge‑sharing sessions to support best practices and campaign performance.
Online Marketing Plan Maintenance
– Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
Customer Retention & Sales Support
– Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
Brand Awareness & Reputation Support
– Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.
Paid Advertising Support
– Collaborate with the marketing team to execute paid advertising campaigns on platforms such as Facebook and Instagram.
New Product Marketing Support
– Support marketing strategies for new product launches using platforms including Facebook, Instagram, Twitter, Pinterest, and other relevant social channels to increase organic reach and website traffic.
Requirements
Fluency in English and Mandarin Chinese (written and verbal).
Bachelor’s degree in Marketing, Business Administration, or a related field.
2–3 years of experience in digital marketing, online marketing, or a related role.
Hands‑on experience with digital marketing channels, social media platforms, and online advertising.
Strong analytical skills with the ability to interpret marketing data and performance metrics.
Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
Excellent communication skills and ability to work collaboratively in a team environment.
Detail‑oriented, proactive, and able to adapt to a fast‑paced, dynamic work environment.
#J-18808-Ljbffr