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Adapt

Founding GTM Designer

Adapt, San Francisco, California, United States, 94199

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Adapt is the AI computer for business. Our mission is to help every company become instantly AI native through providing the most powerful and accessible experience for every job function to collaborate with frontier agents. Everyone in the company - from sales to marketing to business operations - can use Adapt to answer questions, build on-demand dashboards, automate workflows, or build entire applications using the context of their business and the best intelligence available.

About the role As Adapt’s full-stack designer, you’ll own the evolution of our brand across sales and marketing, web, and product. From helping the team create new slide decks in Figma slides to helping engineering implement your latest Figma designs in the product, you’ll make sure every touchpoint feels polished, consistent, and on-brand. You’ll work primarily in Figma and GitHub, building out our design system across marketing and product - and helping implement it, too.

What you'll do

Brand & design system

Work closely with a small and mighty team to cultivate Adapt’s brand identity

Oversee and build out a unified brand system across all external touchpoints

Maintain high standards and consistency across every visual, from the product to sales collateral

Implement brand refreshes end-to-end

Marketing & web

Continuously deliver new designs for new pages and templates for the website

Design and deliver high-impact sales decks (Figma slides), campaign assets, and marketing visuals

Create self-serve, flexible, and beautiful templates for marketing and sales needs

Lead ideation and creation for custom product and feature launch visuals

Create industry-defining video content for product and feature launches, brand campaigns, and social, or work closely with an agency who can produce excellent results

Collaborate with product engineers on front-end design in Figma and GitHub

Assist with translating product concepts into clean, compelling visuals

Implement designs in Tailwind and any custom styling needed for our web CMS

Ensure product and marketing web identities have cross-over and feel cohesive from a brand perspective

Qualifications

4+ years in product and brand design with hands-on front-end implementation.

Expert in Figma (components, variants, design tokens, slides).

Comfortable with code. You can implement your own designs on the website and are comfortable with customizing styling in our web CMS.

Experience with Tailwind and modern component libraries.

Strong typography, layout, and visual storytelling; eye for detail without getting stuck.

Experience creating launch visuals and/or partnering with motion/video agencies.

Thrive in fast, early-stage environments as the initial/solo designer.

Nice-to-Haves

You’ve built or evolved a brand from zero-to-one and shipped product UI in the same role

Experience working directly with founders and founding teams to bring their vision forward - and contribute to it

Experience with AI-assisted workflows in developer-first tools (Cursor, Claude Code, etc.)

Experience working on brand design and product design in the same role

Experience with Nextjs or similar frameworks

Detail-obsessed, but still indexed on speed

When it’s not a good fit

No experience using AI-assisted workflows in your day-to-day

Perfectionism regularly blocks speed

You rely on others to structure your work. We need a proactive builder

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