Gartner
Overview
The Reprints Campaign Expert provides world-class, omni-channel marketing campaign guidance to our clients – technology marketers – using licensed Gartner research reports (Reprints).
This role is ideal for an experienced B2B marketer who enjoys helping clients run efficient, effective campaigns.
What you will do
Use multiple sources of input to build a deep understanding of how clients successfully use Gartner Reprints in marketing campaigns (including goals, channels, messaging, and execution).
Meet with clients to consult and guide on key aspects of Reprints campaigns, such as:
Campaign strategy and content selection
Channel strategy and orchestration (omni-channel planning)
Campaign measurement, optimization, and performance storytelling
Effective utilization across common and less-common Reprints use cases
Recommend and advise on using standardized campaign templates and best‑practice patterns to improve consistency, efficiency, and outcomes.
Research successful client strategies and turn findings into stronger client‑facing guidance, internal enablement for Client Success teams, and product insights that inform future improvements.
Assist in creating self‑serve help content (written and multimedia) to improve client onboarding, campaign execution, and measurement.
What you will need
5‑7 years of relevant experience in B2B marketing (content marketing, demand generation, ABM, lifecycle/nurture, product marketing, field/event marketing, or related areas).
Demonstrated ability to design and improve multi‑channel campaign approaches, including setting measurable goals and optimizing against performance signals.
Strong consultative/client‑facing skills: ability to lead conversations, influence outcomes, and translate complexity into clear recommendations.
Comfort with measurement and performance discussion (defining KPIs, interpreting results, and guiding optimization).
Strong written communication and content‑building ability (templates, best practices, enablement materials).
High ownership and operational rigor: organized, reliable follow‑through, and strong documentation habits.
Nice to have
Experience working with enterprise technology marketers and complex buying committees.
Experience building or maintaining campaign frameworks, playbooks, or enablement programs at scale.
Familiarity with content‑led demand generation and thought leadership distribution models.
Experience partnering cross‑functionally with Customer Success / Services organizations.
Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally.
What do we offer? Gartner offers world‑class benefits, highly competitive compensation, and disproportionate rewards for top performers.
Ready to grow your career with Gartner? Join us.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
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This role is ideal for an experienced B2B marketer who enjoys helping clients run efficient, effective campaigns.
What you will do
Use multiple sources of input to build a deep understanding of how clients successfully use Gartner Reprints in marketing campaigns (including goals, channels, messaging, and execution).
Meet with clients to consult and guide on key aspects of Reprints campaigns, such as:
Campaign strategy and content selection
Channel strategy and orchestration (omni-channel planning)
Campaign measurement, optimization, and performance storytelling
Effective utilization across common and less-common Reprints use cases
Recommend and advise on using standardized campaign templates and best‑practice patterns to improve consistency, efficiency, and outcomes.
Research successful client strategies and turn findings into stronger client‑facing guidance, internal enablement for Client Success teams, and product insights that inform future improvements.
Assist in creating self‑serve help content (written and multimedia) to improve client onboarding, campaign execution, and measurement.
What you will need
5‑7 years of relevant experience in B2B marketing (content marketing, demand generation, ABM, lifecycle/nurture, product marketing, field/event marketing, or related areas).
Demonstrated ability to design and improve multi‑channel campaign approaches, including setting measurable goals and optimizing against performance signals.
Strong consultative/client‑facing skills: ability to lead conversations, influence outcomes, and translate complexity into clear recommendations.
Comfort with measurement and performance discussion (defining KPIs, interpreting results, and guiding optimization).
Strong written communication and content‑building ability (templates, best practices, enablement materials).
High ownership and operational rigor: organized, reliable follow‑through, and strong documentation habits.
Nice to have
Experience working with enterprise technology marketers and complex buying committees.
Experience building or maintaining campaign frameworks, playbooks, or enablement programs at scale.
Familiarity with content‑led demand generation and thought leadership distribution models.
Experience partnering cross‑functionally with Customer Success / Services organizations.
Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally.
What do we offer? Gartner offers world‑class benefits, highly competitive compensation, and disproportionate rewards for top performers.
Ready to grow your career with Gartner? Join us.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.
#J-18808-Ljbffr