Marketing Specialist Job at CPEG Carrier Process Equipment Group in Louisville

Marketing Specialist – Louisville, KY CPEG Carrier Process Equipment Group seeks a Marketing Specialist to support its S. Howes, Buflovak, and PK Blenders brands. This full‑time, exempt position is based in Louisville, KY. Company Overview CPEG offers a comprehensive line of large industrial processing equipment for a wide variety of industries. Combining engineering expertise—including high‑tolerance fabrication and assembly—CPEG designs and manufactures custom bulk processing equipment and fluid solutions. Responsibilities Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies that increase effective communications and brand awareness. Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges. Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media. Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks. Develop, execute, and track multi‑touch drip marketing campaigns that generate leads. Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content. Create and execute social media posts. Support the multimedia/graphic designer by writing and producing first drafts of marketing content that align with the strategy and CPEG’s brand guidelines. Support trade shows through messaging, collateral, and pre/post-show campaigns. Perform other related duties as assigned. Requirements Bachelor’s degree in business administration, marketing, communications, or a related field. 5+ years of experience in B2B marketing; prior experience with a B2B manufacturer is a plus. Proficiency in Microsoft Office. Experience using HubSpot Marketing Hub to create campaigns, track URLs, and workflows; HubSpot certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) is a plus. Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus. Familiarity with WordPress or a similar CMS for web content edits. Familiarity with Google Analytics, Google Ads, and SEO best practices. Strong verbal communication, writing, and editing skills with attention to detail; self‑motivated with strong prioritization, organization, and project‑management skills. Ability to travel domestically up to 20 %. Benefits Generous paid time off and 80 hours of holiday pay each year. Employee ownership through an ESOP with company‑funded contributions. Medical, dental, and vision insurance with HSA and FSA options. Company‑paid life and disability coverage, plus supplemental options. Employee assistance program offering confidential support services. Employee referral bonus program. Educational assistance. Annual bonus possibilities. Career advancement opportunities within a 100 % employee‑owned organization. 401(k) plan with loan feature and company contributions; cash‑balance pension plan with guaranteed 4 % return. Employment Details Seniority level: Mid‑Senior Employment type: Full‑time Job function: Marketing and Sales Industry: Industrial Machinery Manufacturing Schedule Monday–Friday, 8 a.m.–4:45 p.m. #J-18808-Ljbffr