Connexity, Inc.
VP, Campaign Management & Sales Planning
Connexity, Inc., Los Angeles, California, United States, 90079
ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators to achieve financial success, and to delight retailers and brands with new audience access, new customers, and incremental sales.
Connexity is a performance-marketing technology company that launched ShopYourLikes in 2018. The company drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and creators. With 20+ years of proven success in the US, Europe, and APAC, Connexity is a long-time e-commerce pioneer. Connexity's parent company, Taboola, is also an industry leader in content monetization.
Base pay range $200,000.00/yr - $225,000.00/yr
About The Role We are seeking a strategic, performance-driven leader to oversee our
Influencer Campaign Management
and
Sales Strategy & Planning
functions. The role will own the full lifecycle of influencer sponsorship campaigns, from RFP response through campaign execution, performance optimization, and delivery of ROI for our brand partners. The ideal candidate has a strong background in digital advertising and social commerce, deep experience leading teams, and a proven ability to drive operational excellence and revenue growth.
Key Responsibilities Campaign Management Leadership
Lead and scale a best-in-class Campaign Management organization responsible for planning, launching, and optimizing influencer sponsorship campaigns across social platforms
Ensure campaigns deliver against client KPIs and business objectives through disciplined creator selection, content focus, and data-driven optimization
Partner cross-functionally with Creator Partnerships, Sales, and Analytics to ensure alignment from campaign setup to final reporting
Establish frameworks, processes, and training programs that elevate campaign quality and team efficiency
Sales Strategy & RFP Development
Oversee the Sales Strategy & Planning team responsible for building proposals, answering RFPs, and developing creative sponsorship solutions
Collaborate with Sales leadership to shape pricing, packaging, and positioning strategies that align with performance and brand goals
Drive consistent, high-quality RFP responses that differentiate our offering and improve win rates
Create campaign playbooks to inform pipeline strategy and identify new growth opportunities
Client Partnership & Campaign Performance
Serve as the senior point of contact for key brand partners during strategic campaign moments
Build credibility and trust with clients through transparent communication and strong results
Translate campaign results into clear client storytelling in wrap reports, focusing on ROI, creator and content performance, and performance trends that can inform future campaigns
Team Development & Cross-Functional Alignment
Build, coach, and inspire a high-performing team; foster a culture of accountability, creativity, continuous improvement, and excellence
Partner closely with Creator Partnerships, Product, and Analytics to streamline workflows and improve internal collaboration
Partner with Executive leadership to plan for and optimize margin performance
Work with Legal and Finance to develop key documents and processes to scale the contracting and revenue tracking components of the sponsorship business
Success Looks Like
Campaign Management and Sales Strategy teams operate as a unified function driving best-in-class execution
Year-over-year revenue growth from sponsorship campaigns
Campaigns consistently meet or exceed client KPIs and deliver measurable ROI
Requirements
10+ years of experience in digital media, influencer marketing, or social commerce, with at least 5 years in a senior leadership role
Proven track record of managing large-scale influencer campaigns and delivering measurable brand performance (ideally across upper, mid, and lower funnel campaign types)
Established record of building positive and long-lasting relationships with brands, creators, and internal company stakeholders
Strong experience with RFP processes, sales planning, and strategic proposal development
Deep understanding of social media platforms, creator ecosystems, and performance KPIs
Exceptional leadership, communication, and organizational skills
Highly organized, data-driven, and comfortable managing multiple stakeholders and deadlines simultaneously
Experience hiring and training A-players in a fast-paced environment
Benefits Voted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, and EU. We offer top benefits including flexible time off, paid holidays, competitive comp, team events, and more.
Health Care Plans (Medical, Dental & Vision)
Retirement Plan (401k Matching)
Life Insurance (Basic, Voluntary & AD&D), LTD & STD
Paid Leave Benefits (Maternity, Paternity & Medical)
Learning & Development Program (educational tool)
Free Food & Snacks
Wellness Resources
Equity
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
The pay and bonus offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Bonus, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid/Remote schedule, and more.
Base Salary Pay Range $200,000 - $250,000 USD + bonus + equity
Seniority level Director
Employment type Full-time
Job function Product Management
Industries IT Services and IT Consulting
#J-18808-Ljbffr
Connexity is a performance-marketing technology company that launched ShopYourLikes in 2018. The company drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and creators. With 20+ years of proven success in the US, Europe, and APAC, Connexity is a long-time e-commerce pioneer. Connexity's parent company, Taboola, is also an industry leader in content monetization.
Base pay range $200,000.00/yr - $225,000.00/yr
About The Role We are seeking a strategic, performance-driven leader to oversee our
Influencer Campaign Management
and
Sales Strategy & Planning
functions. The role will own the full lifecycle of influencer sponsorship campaigns, from RFP response through campaign execution, performance optimization, and delivery of ROI for our brand partners. The ideal candidate has a strong background in digital advertising and social commerce, deep experience leading teams, and a proven ability to drive operational excellence and revenue growth.
Key Responsibilities Campaign Management Leadership
Lead and scale a best-in-class Campaign Management organization responsible for planning, launching, and optimizing influencer sponsorship campaigns across social platforms
Ensure campaigns deliver against client KPIs and business objectives through disciplined creator selection, content focus, and data-driven optimization
Partner cross-functionally with Creator Partnerships, Sales, and Analytics to ensure alignment from campaign setup to final reporting
Establish frameworks, processes, and training programs that elevate campaign quality and team efficiency
Sales Strategy & RFP Development
Oversee the Sales Strategy & Planning team responsible for building proposals, answering RFPs, and developing creative sponsorship solutions
Collaborate with Sales leadership to shape pricing, packaging, and positioning strategies that align with performance and brand goals
Drive consistent, high-quality RFP responses that differentiate our offering and improve win rates
Create campaign playbooks to inform pipeline strategy and identify new growth opportunities
Client Partnership & Campaign Performance
Serve as the senior point of contact for key brand partners during strategic campaign moments
Build credibility and trust with clients through transparent communication and strong results
Translate campaign results into clear client storytelling in wrap reports, focusing on ROI, creator and content performance, and performance trends that can inform future campaigns
Team Development & Cross-Functional Alignment
Build, coach, and inspire a high-performing team; foster a culture of accountability, creativity, continuous improvement, and excellence
Partner closely with Creator Partnerships, Product, and Analytics to streamline workflows and improve internal collaboration
Partner with Executive leadership to plan for and optimize margin performance
Work with Legal and Finance to develop key documents and processes to scale the contracting and revenue tracking components of the sponsorship business
Success Looks Like
Campaign Management and Sales Strategy teams operate as a unified function driving best-in-class execution
Year-over-year revenue growth from sponsorship campaigns
Campaigns consistently meet or exceed client KPIs and deliver measurable ROI
Requirements
10+ years of experience in digital media, influencer marketing, or social commerce, with at least 5 years in a senior leadership role
Proven track record of managing large-scale influencer campaigns and delivering measurable brand performance (ideally across upper, mid, and lower funnel campaign types)
Established record of building positive and long-lasting relationships with brands, creators, and internal company stakeholders
Strong experience with RFP processes, sales planning, and strategic proposal development
Deep understanding of social media platforms, creator ecosystems, and performance KPIs
Exceptional leadership, communication, and organizational skills
Highly organized, data-driven, and comfortable managing multiple stakeholders and deadlines simultaneously
Experience hiring and training A-players in a fast-paced environment
Benefits Voted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, and EU. We offer top benefits including flexible time off, paid holidays, competitive comp, team events, and more.
Health Care Plans (Medical, Dental & Vision)
Retirement Plan (401k Matching)
Life Insurance (Basic, Voluntary & AD&D), LTD & STD
Paid Leave Benefits (Maternity, Paternity & Medical)
Learning & Development Program (educational tool)
Free Food & Snacks
Wellness Resources
Equity
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.
The pay and bonus offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Bonus, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid/Remote schedule, and more.
Base Salary Pay Range $200,000 - $250,000 USD + bonus + equity
Seniority level Director
Employment type Full-time
Job function Product Management
Industries IT Services and IT Consulting
#J-18808-Ljbffr