The School of Hard Knocks
Role Description
We are hiring a Copywriter & Email Marketer to own the front-end marketing for School of Mentors. This is a hybrid creative + strategic + execution role for someone who is equal parts copywriter, content strategist, email marketer, and growth operator. You’ll drive awareness, event attendance, and new member acquisition through written content, storytelling, email marketing, subpage optimization, and affiliate activation. This role is perfect for a marketer who loves seeing their work directly generate revenue, impact thousands of entrepreneurs, and shape the marketing voice of one of the fastest-growing business communities in the world. Key Responsibilities
Email Marketing & Storytelling Write and schedule 3–5 emails per week to the SOM list. Create value emails, story-driven content, and direct response campaigns. Promote weekly events, introduce new mentors, and drive trials & conversions. Track performance metrics and continually optimize open/click rates. Write compelling posts that promote: Member wins Community highlights Optimize posts for each platform’s style, cadence, and culture. Help build a content engine on the School of Mentors page that turns viewers into paying members. Manage weekly content themes, hooks, ideas, and CTA strategy. Collaborate with editors and designers to implement your ideas. Use insights from the main channel to inform conversion-focused content. Affiliate Enablement “Weaponize” our army of affiliates by providing: Short promotions Event push templates Weekly affiliate updates Build systems that allow affiliates to drive predictable MRR. Growth Operations & Testing Run experiments across email, posts, funnels, and content. Optimize ManyChat sequences Analyze performance and communicate insights clearly. Build simple systems the rest of the team can scale. Must-Have Qualifications Strong grasp of audience psychology, storytelling, and conversion principles. Experience managing email marketing, newsletters, or written content calendars. Ability to create high-output written content at speed. Understanding of social media culture (FB, LinkedIn, YouTube). Highly organized with strong execution skills. Passion for business, entrepreneurship, and online education. Preferred Qualifications Experience with affiliate marketing or referral-driven programs. Experience writing content for communities, creators, or coaching programs. Familiarity with analytics tools and email platforms. Understanding of event-based promotions and online funnels. Experience working in a fast-paced creator, media, or education environment. Basic experience collaborating with designers/editors (you don’t need to design yourself). Full-time role Remote position: reliable laptop, camera, and Wi-Fi required. Fast communication on Slack, email, and Zoom. High-output writing: you’ll produce content almost every day. Ownership of results: your success is measured by new trials & MRR growth. Compensation $60,000–$80,000 base salary (U.S.), depending on experience. Performance bonuses tied to email performance, event attendance, affiliate-driven revenue, and community growth. Significant upside for strong performers as the community scales. Note from the Hiring Manager We’re giving thousands of entrepreneurs access to high-level mentors they would never otherwise meet. This is a rare opportunity for the right marketer to step into a role where your ideas, writing, and campaigns will be seen by millions and will directly impact the growth of one of the biggest business communities online. If you love writing, love growth, love entrepreneurship, and want to work in a fast-paced environment full of momentum, we’d love to speak with you.
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We are hiring a Copywriter & Email Marketer to own the front-end marketing for School of Mentors. This is a hybrid creative + strategic + execution role for someone who is equal parts copywriter, content strategist, email marketer, and growth operator. You’ll drive awareness, event attendance, and new member acquisition through written content, storytelling, email marketing, subpage optimization, and affiliate activation. This role is perfect for a marketer who loves seeing their work directly generate revenue, impact thousands of entrepreneurs, and shape the marketing voice of one of the fastest-growing business communities in the world. Key Responsibilities
Email Marketing & Storytelling Write and schedule 3–5 emails per week to the SOM list. Create value emails, story-driven content, and direct response campaigns. Promote weekly events, introduce new mentors, and drive trials & conversions. Track performance metrics and continually optimize open/click rates. Write compelling posts that promote: Member wins Community highlights Optimize posts for each platform’s style, cadence, and culture. Help build a content engine on the School of Mentors page that turns viewers into paying members. Manage weekly content themes, hooks, ideas, and CTA strategy. Collaborate with editors and designers to implement your ideas. Use insights from the main channel to inform conversion-focused content. Affiliate Enablement “Weaponize” our army of affiliates by providing: Short promotions Event push templates Weekly affiliate updates Build systems that allow affiliates to drive predictable MRR. Growth Operations & Testing Run experiments across email, posts, funnels, and content. Optimize ManyChat sequences Analyze performance and communicate insights clearly. Build simple systems the rest of the team can scale. Must-Have Qualifications Strong grasp of audience psychology, storytelling, and conversion principles. Experience managing email marketing, newsletters, or written content calendars. Ability to create high-output written content at speed. Understanding of social media culture (FB, LinkedIn, YouTube). Highly organized with strong execution skills. Passion for business, entrepreneurship, and online education. Preferred Qualifications Experience with affiliate marketing or referral-driven programs. Experience writing content for communities, creators, or coaching programs. Familiarity with analytics tools and email platforms. Understanding of event-based promotions and online funnels. Experience working in a fast-paced creator, media, or education environment. Basic experience collaborating with designers/editors (you don’t need to design yourself). Full-time role Remote position: reliable laptop, camera, and Wi-Fi required. Fast communication on Slack, email, and Zoom. High-output writing: you’ll produce content almost every day. Ownership of results: your success is measured by new trials & MRR growth. Compensation $60,000–$80,000 base salary (U.S.), depending on experience. Performance bonuses tied to email performance, event attendance, affiliate-driven revenue, and community growth. Significant upside for strong performers as the community scales. Note from the Hiring Manager We’re giving thousands of entrepreneurs access to high-level mentors they would never otherwise meet. This is a rare opportunity for the right marketer to step into a role where your ideas, writing, and campaigns will be seen by millions and will directly impact the growth of one of the biggest business communities online. If you love writing, love growth, love entrepreneurship, and want to work in a fast-paced environment full of momentum, we’d love to speak with you.
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