Fingerpaint Marketing
Reset your expectationsofa health and wellness agency. From ourinception, Fingerpaint has been driven by an unstoppable collective spirit of possibility.It’sthat curiositythat’sat the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us,we’vereimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
We are looking for a Associate Media Director to join our team!
Objectives of this role: The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.
Duties and Responsibilities:
Acts as team point person for group account assignments
Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partneragencies
Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director
Oversees the development, timing, and accuracy of planning deliverables, processes, templates
Develops and tracks client estimates
Manages account service team expectations
Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings
Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment
Job Requirements:
5-7+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field
Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC
Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients
Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies
Competency in media math, financial management, publisher terms and conditions and performance reports
Knowledge of media research tools (audience insights, competitive creative/spend)
Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
Experience leveraging third-party research (eg, Kantar) to inform media recommendations
Strong organizational skills and attention to detail
Proven ability to multitask and manage multiple projects effectively and work well under pressureto deliver high-quality work within tight deadlines
Familiarity with MediaOcean buying platform
Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors
Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
#J-18808-Ljbffr
We are looking for a Associate Media Director to join our team!
Objectives of this role: The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.
Duties and Responsibilities:
Acts as team point person for group account assignments
Initiates with account team the collaboration of key point people during planning process, including internal capabilities and any partneragencies
Prepares and presents agency capabilities, onboarding, and presentations to client and/or internal account director
Oversees the development, timing, and accuracy of planning deliverables, processes, templates
Develops and tracks client estimates
Manages account service team expectations
Collaborates with account service team on finances/scoping, brainstorms, creative concepting, any client brand strategy meetings
Monitors actual revenue/hours against estimates and takes appropriate action to avoid exceeding the estimates or communicates to the client the need for adjustment
Job Requirements:
5-7+ years relevant experience and Bachelor’s degree in digital marketing, business, or related field
Minimum of 5+ years of media planning and buying experience within the pharmaceutical industry across HCP and DTC
Solid understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (eg, programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients
Understands media principles, channel strategies, targeting nuances, and partners, and continues to learn and apply strategies
Competency in media math, financial management, publisher terms and conditions and performance reports
Knowledge of media research tools (audience insights, competitive creative/spend)
Expertise with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
Experience leveraging third-party research (eg, Kantar) to inform media recommendations
Strong organizational skills and attention to detail
Proven ability to multitask and manage multiple projects effectively and work well under pressureto deliver high-quality work within tight deadlines
Familiarity with MediaOcean buying platform
Team player able to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors
Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (eg, DCM)
#J-18808-Ljbffr