Glidewell Laboratories
Essential Functions
Consults with appropriate personnel to obtain product and/or service information; discusses style and length of advertising copy.
Obtains additional background and current development information through research and interview.
Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach.
Collaborates with appropriate stakeholders and personnel to review creative strategies, develop concepts, and provide creative lead on proposed projects.
Writes and prints preliminary copy draft in established format to meet specified deadlines.
Reviews copy with appropriate teams and executives to ensure adherence to strategic focus and tone.
Presents copy to appropriate personnel for approval; negotiates changes and corrects and revises copy until approved.
Writes articles, collateral, direct mail materials, speeches, online copy, and other related informative and promotional materials to meet program objectives.
Participates in the development of marketing initiatives and branding strategies, implementing approved campaign messaging in marketing collateral
Participates in building consensus among key stakeholders with regard to marketing initiatives, copy and collateral.
Participates in the development of key, high-visibility marketing collateral, such as journal ads, brochures, press releases, and brand guides.
Performs other related duties and projects as business needs require at direction of management.
Education and Experience
Bachelor’s degree in related field or equivalent work experience from which comparable knowledge, skills and abilities have been demonstrated/achieved.
Minimum three (3) years of marketing experience.
Business-to-business marketing experience preferred.
Experience in medical, clinical or healthcare industries preferred.
Pay Range: $30.00 to $40.00/hr
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Consults with appropriate personnel to obtain product and/or service information; discusses style and length of advertising copy.
Obtains additional background and current development information through research and interview.
Reviews advertising trends, consumer surveys, and other data regarding marketing of specific and related goods and services to formulate presentation approach.
Collaborates with appropriate stakeholders and personnel to review creative strategies, develop concepts, and provide creative lead on proposed projects.
Writes and prints preliminary copy draft in established format to meet specified deadlines.
Reviews copy with appropriate teams and executives to ensure adherence to strategic focus and tone.
Presents copy to appropriate personnel for approval; negotiates changes and corrects and revises copy until approved.
Writes articles, collateral, direct mail materials, speeches, online copy, and other related informative and promotional materials to meet program objectives.
Participates in the development of marketing initiatives and branding strategies, implementing approved campaign messaging in marketing collateral
Participates in building consensus among key stakeholders with regard to marketing initiatives, copy and collateral.
Participates in the development of key, high-visibility marketing collateral, such as journal ads, brochures, press releases, and brand guides.
Performs other related duties and projects as business needs require at direction of management.
Education and Experience
Bachelor’s degree in related field or equivalent work experience from which comparable knowledge, skills and abilities have been demonstrated/achieved.
Minimum three (3) years of marketing experience.
Business-to-business marketing experience preferred.
Experience in medical, clinical or healthcare industries preferred.
Pay Range: $30.00 to $40.00/hr
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