Burns Buick GMC
Burns Buick GMC is seeking a proven
General Sales Manager (GSM)
to lead, coach, and grow our sales operation. This role is responsible for driving new and used vehicle performance through a
disciplined, repeatable sales process , developing high‑performing sales managers and consultants, maintaining strong manufacturer relationships, and delivering an exceptional customer experience. The ideal candidate is a hands‑on leader who believes in structure, accountability, and execution – someone who understands that consistent results are driven by clearly defined processes that are followed every day. Key Responsibilities
Lead and manage all aspects of the
new and used vehicle sales departments Establish, enforce, and continuously improve a
disciplined sales process
from first contact through delivery and follow‑up Set clear sales goals, forecasts, and performance expectations with daily, weekly, and monthly accountability Coach and develop Sales Managers and Sales Consultants to execute the sales process consistently and professionally Monitor and improve
closing ratios, gross profit, inventory turn, and market share
through process adherence Ensure full compliance with OEM programs, policies, and reporting requirements Oversee inventory management, pricing strategy, and aging controls Partner with F&I to ensure smooth handoffs and maximize product penetration Collaborate with Fixed Operations to support customer retention and dealership‑wide growth Maintain strong CSI, online reputation, and customer experience standards Analyze sales data, market trends, and performance metrics to drive continuous improvement Uphold dealership processes, ethical standards, and a professional, accountable culture Qualifications
Minimum
5+ years of automotive sales leadership experience , GSM experience strongly preferred Demonstrated success implementing and maintaining a
structured, disciplined sales process Strong understanding of OEM programs, digital retailing, and inventory management Proven ability to coach, train, and hold teams accountable to process and performance Strong communication, organizational, and leadership skills Ability to thrive in a fast‑paced, performance‑driven environment Valid driver's license and clean driving record What We Offer
Total annual compensation of $165,000‑$200,000 , consisting of base salary plus performance‑based bonuses Supportive ownership and executive leadership Stable, growing dealership with strong brand presence Opportunity to build and lead a
process‑driven, high‑performing sales organization Professional environment focused on long‑term, sustainable success
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General Sales Manager (GSM)
to lead, coach, and grow our sales operation. This role is responsible for driving new and used vehicle performance through a
disciplined, repeatable sales process , developing high‑performing sales managers and consultants, maintaining strong manufacturer relationships, and delivering an exceptional customer experience. The ideal candidate is a hands‑on leader who believes in structure, accountability, and execution – someone who understands that consistent results are driven by clearly defined processes that are followed every day. Key Responsibilities
Lead and manage all aspects of the
new and used vehicle sales departments Establish, enforce, and continuously improve a
disciplined sales process
from first contact through delivery and follow‑up Set clear sales goals, forecasts, and performance expectations with daily, weekly, and monthly accountability Coach and develop Sales Managers and Sales Consultants to execute the sales process consistently and professionally Monitor and improve
closing ratios, gross profit, inventory turn, and market share
through process adherence Ensure full compliance with OEM programs, policies, and reporting requirements Oversee inventory management, pricing strategy, and aging controls Partner with F&I to ensure smooth handoffs and maximize product penetration Collaborate with Fixed Operations to support customer retention and dealership‑wide growth Maintain strong CSI, online reputation, and customer experience standards Analyze sales data, market trends, and performance metrics to drive continuous improvement Uphold dealership processes, ethical standards, and a professional, accountable culture Qualifications
Minimum
5+ years of automotive sales leadership experience , GSM experience strongly preferred Demonstrated success implementing and maintaining a
structured, disciplined sales process Strong understanding of OEM programs, digital retailing, and inventory management Proven ability to coach, train, and hold teams accountable to process and performance Strong communication, organizational, and leadership skills Ability to thrive in a fast‑paced, performance‑driven environment Valid driver's license and clean driving record What We Offer
Total annual compensation of $165,000‑$200,000 , consisting of base salary plus performance‑based bonuses Supportive ownership and executive leadership Stable, growing dealership with strong brand presence Opportunity to build and lead a
process‑driven, high‑performing sales organization Professional environment focused on long‑term, sustainable success
#J-18808-Ljbffr