Rotterdaminnovationcity
Senior Product Marketing Manager - US Only
Rotterdaminnovationcity, Boston, Massachusetts, United States
With expert in-house development teams and customers worldwide, we develop AI-powered health informatics and population screening solutions based on a strong understanding of healthcares biggest challenges and opportunities.
As a Senior Product Marketing Manager, you will own the go-to-market strategy for one or more key products or suite of products/portfolios. You’ll lead cross-functional launches, drive messaging and positioning, and act as the connective tissue between product, marketing, sales, and customer success. You’ll bring deep customer insight, commercial acumen, and storytelling craft to shape how our solutions are brought to market and adopted.
Ensure internal readiness across sales, marketing, customer success, and support
Translate complex features into compelling customer benefits and clear value propositions
Develop messaging frameworks in partnership with product, based on deep customer and market insights
Create impactful marketing and sales enablement assets—pitch decks, battle cards, web assets
Customer & Market Insights
Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging
Continuously refine positioning based on customer feedback and market dynamics
Collaborate with brand, content, and campaign teams to create product-specific content and campaigns
Lead product marketing content strategy across channels—web, social, internal updates, etc.
Measure and report on campaign effectiveness to optimize engagement and pipeline growth
Partner Marketing
Work with channel and ecosystem partners on joint GTM strategies and co-branded initiatives
8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
~ Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
~ Strong analytical mindset with experience using data to drive decisions
~ Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
~ Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
~ Bachelor’s Degree
~ Microsoft Office experience required