ClinicMind
Marketing Campaigns Specialist (PatientHub) - Work From Home
ClinicMind, Topeka, Kansas, United States
Role Overview
The Marketing Campaigns Specialist (PatientHub) is responsible for the hands‑on execution of marketing campaigns across email and newsletters using PatientHub. This role ensures campaigns are built correctly, tracked properly, QA’d thoroughly, and launched on time.
This position is highly execution‑focused and ideal for someone experienced with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, who is comfortable building campaigns, setting up standard tracking automations, and ensuring performance readiness—without owning system architecture or advanced analytics.
Key Responsibilities
Marketing Campaign Execution (Primary Focus)
Compose, build, and launch targeted email campaigns in PatientHub (white‑labeled GHL)
Compose, format, and schedule weekly newsletters
Execute email campaigns for:
Product launches
Content marketing initiatives
Events, webinars, and affiliate campaigns
Ensure all email and newsletter assets are:
Accurately implemented
Brand‑aligned
Fully QA’d
Launched on schedule
Campaign Tracking, QA & Performance Readiness
Set up standard email and newsletter tracking automations, including:
Opens
Clicks
CTR
CTOR
Form Submissions
Booked Consultations
QA and validate:
Email links and CTAs
Tracking and tagging accuracy
Lead capture quality
Perform pre‑ and post‑launch QA to identify surface‑level issues:
Formatting errors
Broken links
Incorrect tracking
Monitor email KPIs such as:
Engagement rates
Click‑through rates
QA leads generated from email campaigns and newsletters
Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation
Collaboration with Data & Automation Teams
Work closely with the Marketing Data, Analytics & Automation Specialist (Allem) to:
Request automation support when needed
Confirm tracking requirements before launch
Validate campaign readiness
Follow established SOPs for:
Campaign setup
Automation requests
Tracking and reporting handoffs
Provide clear documentation and inputs when submitting automation or tracking requests
Content & Creative Support
Write and edit email and newsletter content as assigned
Ensure content is:
Clear
On‑brand
Optimized for engagement
Create and edit campaign visuals using Canva, including:
Email graphics
Newsletter headers
Maintain clean organization of:
Email templates
Campaign assets
Archive or update email and newsletter assets once campaigns conclude
Required Skills & Qualifications
Minimum 2 years of marketing experience, preferably in campaign execution or marketing operations
Hands‑on experience with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, including:
Email campaign creation
Workflow or automation setup
Campaign tracking
Experience composing and executing:
Email campaigns
Newsletters
Strong content writing skills for marketing emails and newsletters
Proficiency with Canva for marketing asset creation
Strong attention to detail and execution accuracy
Ability to work within structured systems and SOPs
Experience QA’ing leads generated from email and newsletter campaigns
Familiarity with AI‑powered communication tools for content and campaign execution
Fluent in English (written and spoken)
Clear written communication and strong organizational skills
Preferred
Experience with PatientHub or white‑labeled GHL environments
SaaS and/or healthcare marketing experience
Familiarity with email performance metrics and engagement optimization
What Success Looks Like
Email campaigns and newsletters launch on time and without execution errors
Tracking automations function correctly and reliably
Email engagement and click‑through KPIs are consistently met or exceeded
Leads generated from campaigns are clean, accurate, and properly captured
Smooth collaboration with the Marketing Data & Automation team
Marketing leadership can rely on scalable, repeatable email execution without rework
Position Requirements
Must have a stable internet connection minimum of 25 MBPS
Must have a mobile data plan as a backup
Must be in a quiet environment
Must be comfortable working the US business hours
Must own a PC with at least 16 GB of memory
#J-18808-Ljbffr
This position is highly execution‑focused and ideal for someone experienced with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, who is comfortable building campaigns, setting up standard tracking automations, and ensuring performance readiness—without owning system architecture or advanced analytics.
Key Responsibilities
Marketing Campaign Execution (Primary Focus)
Compose, build, and launch targeted email campaigns in PatientHub (white‑labeled GHL)
Compose, format, and schedule weekly newsletters
Execute email campaigns for:
Product launches
Content marketing initiatives
Events, webinars, and affiliate campaigns
Ensure all email and newsletter assets are:
Accurately implemented
Brand‑aligned
Fully QA’d
Launched on schedule
Campaign Tracking, QA & Performance Readiness
Set up standard email and newsletter tracking automations, including:
Opens
Clicks
CTR
CTOR
Form Submissions
Booked Consultations
QA and validate:
Email links and CTAs
Tracking and tagging accuracy
Lead capture quality
Perform pre‑ and post‑launch QA to identify surface‑level issues:
Formatting errors
Broken links
Incorrect tracking
Monitor email KPIs such as:
Engagement rates
Click‑through rates
QA leads generated from email campaigns and newsletters
Flag performance or technical concerns to the Marketing Manager and Allem for deeper analysis or remediation
Collaboration with Data & Automation Teams
Work closely with the Marketing Data, Analytics & Automation Specialist (Allem) to:
Request automation support when needed
Confirm tracking requirements before launch
Validate campaign readiness
Follow established SOPs for:
Campaign setup
Automation requests
Tracking and reporting handoffs
Provide clear documentation and inputs when submitting automation or tracking requests
Content & Creative Support
Write and edit email and newsletter content as assigned
Ensure content is:
Clear
On‑brand
Optimized for engagement
Create and edit campaign visuals using Canva, including:
Email graphics
Newsletter headers
Maintain clean organization of:
Email templates
Campaign assets
Archive or update email and newsletter assets once campaigns conclude
Required Skills & Qualifications
Minimum 2 years of marketing experience, preferably in campaign execution or marketing operations
Hands‑on experience with HubSpot, GoHighLevel (GHL), or similar marketing automation platforms, including:
Email campaign creation
Workflow or automation setup
Campaign tracking
Experience composing and executing:
Email campaigns
Newsletters
Strong content writing skills for marketing emails and newsletters
Proficiency with Canva for marketing asset creation
Strong attention to detail and execution accuracy
Ability to work within structured systems and SOPs
Experience QA’ing leads generated from email and newsletter campaigns
Familiarity with AI‑powered communication tools for content and campaign execution
Fluent in English (written and spoken)
Clear written communication and strong organizational skills
Preferred
Experience with PatientHub or white‑labeled GHL environments
SaaS and/or healthcare marketing experience
Familiarity with email performance metrics and engagement optimization
What Success Looks Like
Email campaigns and newsletters launch on time and without execution errors
Tracking automations function correctly and reliably
Email engagement and click‑through KPIs are consistently met or exceeded
Leads generated from campaigns are clean, accurate, and properly captured
Smooth collaboration with the Marketing Data & Automation team
Marketing leadership can rely on scalable, repeatable email execution without rework
Position Requirements
Must have a stable internet connection minimum of 25 MBPS
Must have a mobile data plan as a backup
Must be in a quiet environment
Must be comfortable working the US business hours
Must own a PC with at least 16 GB of memory
#J-18808-Ljbffr