Age Bold
Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
Role Overview We’re looking for a hands-on, execution-focused
Product Marketing Manager, Lifecycle
to help scale the programs that drive activation, repeat participation, and appointment follow-through. This role owns day-to-day lifecycle execution in our CRM (Iterable) and works closely with Product, Content, and Growth. This role reports to the Director of Member Engagement and primarily operates on Pacific Time hours.
Key Responsibilities
Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
Improve onboarding and early activation to help members build momentum and consistency.
Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
Support adoption of new product features through clear, timely lifecycle communication.
Run experiments across messaging, timing, and sequencing to improve performance.
Monitor results and continuously refine programs based on data and member behavior.
What we’re looking for
4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
Comfort working with behavioral data, segmentation logic, and performance metrics.
Experience running experiments and iterating based on results.
Strong project management skills and comfort collaborating cross-functionally.
Detail-oriented, quality-driven, and comfortable owning execution end to end.
Bonus: familiarity with email templates and basic HTML/CSS.
Benefits and Perks
Comprehensive health, dental, and vision insurance
12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
Company-sponsored life insurance
Unlimited PTO
401(k) after 6 months of employment
Monthly fitness stipend
One-time stipend for home office setup
Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Age Bold’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Disability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Role Overview We’re looking for a hands-on, execution-focused
Product Marketing Manager, Lifecycle
to help scale the programs that drive activation, repeat participation, and appointment follow-through. This role owns day-to-day lifecycle execution in our CRM (Iterable) and works closely with Product, Content, and Growth. This role reports to the Director of Member Engagement and primarily operates on Pacific Time hours.
Key Responsibilities
Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
Improve onboarding and early activation to help members build momentum and consistency.
Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
Support adoption of new product features through clear, timely lifecycle communication.
Run experiments across messaging, timing, and sequencing to improve performance.
Monitor results and continuously refine programs based on data and member behavior.
What we’re looking for
4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
Comfort working with behavioral data, segmentation logic, and performance metrics.
Experience running experiments and iterating based on results.
Strong project management skills and comfort collaborating cross-functionally.
Detail-oriented, quality-driven, and comfortable owning execution end to end.
Bonus: familiarity with email templates and basic HTML/CSS.
Benefits and Perks
Comprehensive health, dental, and vision insurance
12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental leave otherwise)
Company-sponsored life insurance
Unlimited PTO
401(k) after 6 months of employment
Monthly fitness stipend
One-time stipend for home office setup
Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.
Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in Age Bold’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Disability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-Ljbffr