AAA Club Alliance
AAA Club Alliance is hiring: Digital Experience Optimization Senior Specialist i
AAA Club Alliance, Wilmington, DE, US
AAA Club Alliance is currently seeking a Digital Experience Optimization Senior Specialist at any of the following locations: Wilmington, DE - Worthington, OH or Cincinnati, OH. The ideal candidate will have a strong background in digital analytics, digital user experience enhancement, and cross-functional collaboration to drive data-informed decisions that enhance our digital platforms. This is a hybrid role, and will require you to be on-site Tuesday, Wednesday, Thursday. What You'll Do:
- Design, execute, and manage A/B and multivariate tests to evaluate and improve the effectiveness of various digital strategies and user experiences across web and mobile platforms.
- Interpret complex data sets to derive actionable insights, providing recommendations to improve user engagement and conversion rates.
- Work closely with product managers, UX, engineers, marketing, and other stakeholders to ensure cohesive implementation of individual tests as well as overall optimization strategies.
- Oversee the utilization and administration of digital testing tools, including Adobe Target, ensuring they are effectively leveraged to meet organizational goals.
- Owns and manages testing roadmap, backlog, and prioritization.
- Establish, document, and maintain standardized processes for digital testing and optimization to ensure consistency and efficiency across all initiatives.
- Track key performance indicators (KPIs) related to testing and optimization efforts, and present findings to stakeholders to inform strategic decisions.
- Keep abreast of the latest developments in digital optimization and testing methodologies to ensure the company remains at the forefront of digital innovation.
- Support targeting and personalization efforts, including providing subject matter expertise on Adobe Target.
- Other duties as assigned.
- Bachelor's degree in Business, Marketing, Information Technology, Computer Science, or a related field.
- Proven experience in leading A/B and multivariate testing initiatives.
- 3-5 years of digital experience, focusing on e-commerce, web, internet, email, and/or mobile web applications.
- High proficiency in Adobe Target and Adobe Analytics is required.
- Strong analytical and problem-solving skills with a keen attention to detail.
- Excellent written, verbal, and presentation communication skills.
- Ability to work collaboratively in a team environment and manage multiple stakeholders.
- Knowledge of development tools and skills including HTML, CSS, JavaScript, and other web development tools is required.
- Prior experience in working with Agile methodology is a plus.
- Ability to adapt and innovate in a rapidly evolving digital landscape.
- The starting base compensation for this position is $71,410 to $117,737. * The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*
- Comprehensive health benefits package.
- Up to three weeks of paid time off accrued during your first year.
- Annual Bonus Plan.
- 401(K) plan with company match up to 7%.
- Professional development opportunities and tuition reimbursement.
- Paid time off to volunteer & company-sponsored volunteer events throughout the year.
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
- Medical, Dental, and Vision plan options
- Up to 2 weeks Paid parental leave
- 401k plan with company match up to 7%
- 2+ weeks of PTO within your first year
- Paid company holidays
- Company provided volunteer opportunities + 1 volunteer day per year
- Free AAA Membership
- Continual learning reimbursement up to $5,250 per year
- And MORE! Check out our Benefits Page for more information