VP, Programmatic (Ad Sales) - Hybrid Options Available

Vice President, Programmatic Advertising

The Vice President, Programmatic Advertising will lead A+E Global Media's programmatic sales strategy, partnerships, and marketplace presence. This leader will drive revenue growth through innovative programmatic deal structures, premium partnerships, and external thought leadership. Reporting into the Head of Digital and Audience Innovation and SVP, Digital Ad Sales, the VP will collaborate across our Revenue ecosystem to ensure A+E's programmatic business remains competitive, efficient, and forward-looking. Our Ad Sales team is in office 2 days a week.

More About What You'll Do:

• Lead Programmatic Strategy & Execution: Develop and implement A+E's holistic programmatic monetization strategy across direct, PMP, and open auction channels.
• Go-to-Market Leadership: Create and refine external programmatic sales materials and client pitch narratives to effectively communicate A+E's value proposition.
• Partnership & Negotiation: Negotiate HoldCo and other agency programmatic terms and rates to secure optimal value and long-term alignment. Assess and onboard new SSP, DSP, and demand/supply partners, evaluating technology and revenue potential. Negotiate third-party technology and demand partner agreements to optimize economics and efficiency.
• Relationship Management: Oversee and strengthen existing high-level SSP and DSP partnerships, ensuring collaboration, transparency, and growth.
• Cross-Functional Collaboration: Partner with Ad Sales peers, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance.
• External Representation: Represent A+E at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape.

What You'll Learn:

• Strategic insights into cross-functional collaboration, particularly with Distribution and Global Content Sales, to ensure cohesive digital monetization frameworks.
• Exposure to executive-level decision-making and digital transformation initiatives within a major media organization.

Basic Requirements:

• At least 10 years of experience in digital advertising, including at least 5 years in programmatic sales.
• Proven experience negotiating agency and HoldCo agreements.
• Strong track record of developing and delivering effective programmatic go-to-market strategies and client presentations.
• Exceptional relationship management and communication skills, with the ability to influence at the executive level.

Preferred Requirements:

• Experience within premium video or CTV programmatic environments.
• Deep familiarity with ad tech platforms, identity frameworks, and evolving privacy regulations.
• Thought leadership presenceexperience speaking at industry events or contributing to trade publications.

Compensation:

Annual Pay Range: $295,726 - $346,000 Annual Commission Target: $159,101 - $186,148

The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits.