SBcollective is hiring: Paid Creative Strategist in New York

We are partnering with CleanBoss, a fast-growing, CPG brand redefining cleaning products with zero toxins, zero warning labels, and zero compromises by using ingredients like thyme oil to kill germs, viruses, and bacteria without harsh chemicals. Our mission is to wake up the world to a new way of cleaning by creating products that are genuinely safe for people, pets, and the planet while still tough on messes. Founded by Joy Mangano, inventor of the Miracle Mop (as seen in Joy, portrayed by Jennifer Lawrence), alongside Pitbull, CleanBoss is one of the fastest-growing home-care brands in America. With strong traction and momentum, the brand is entering its viral growth chapter, with performance-driven creative at the center of its strategy. $100k-$130k annual base salary (based on experience), full benefits, unlimited time off, all federal holidays, 401k company match & more. Full Time Individual Contributor reporting to the Chief Digital Officer About the Role This is an exciting opportunity to own the creative strategy and execution behind paid social, primarily Meta and testing new channels, with a mandate to drive virality, scale, and revenue for a fast-growing CPG brand. You will concept, build, edit, and test performance-driven creative, working alongside our media buyer and analytics partners who manage spend and reporting. This is a hands‑on, execution-heavy role for someone who wants to make the ads themselves, not just brief them. You will be responsible for deciding what we test, why it will work, and how we bring it to life. If you’re obsessed with what makes ads stop the scroll, understand performance hooks, love rapid testing with AI tools, and like turning insights into creative, this role is for you. Key Responsibilities Own the performance creative strategy for paid social, with a primary focus on Meta. Concept and execute high-performing video ads (short- and long-form, up to 2 minutes). Build ads end-to-end: scripting, editing, and versioning. Rapidly test creative concepts, hooks, formats, and messaging using AI tools and automation. Collaborate with media buyer and analytics partner to iterate and create high performing content based on performance insights. Select, prioritize, and refine paid ad concepts based on performance and testing strategy. Collaborate cross-functionally with Marketing and E-Commerce teams to ensure cohesive storytelling across channels. Experiment with new platforms, formats, and emerging channels beyond Meta. Stay ahead of social trends, platform changes, and performance creative best practices. Maintain a strong creative testing cadence with clear hypotheses and learning agendas. Own the creative iteration pipeline from ideation to execution. Capture simple concepts yourself as needed. Qualifications 4–7+ years of experience in performance creative, paid social creative, or growth marketing, ideally within CPG, DTC, or consumer brands. Proven track record of building ads that convert and scale on Meta. Deep understanding of performance creative principles: hooks, thumb‑stopping visuals, pacing. Experience creating longer‑form paid video content (30s–2 mins) that still performs. Familiarity with TikTok, YouTube Shorts, or emerging paid social formats. Comfortable working as an individual contributor in a fast‑paced environment. Hands‑on experience using AI tools for ideation, scripting, editing, or testing. Highly experimental mindset; you test fast, learn fast, and iterate relentlessly. Strong taste level and intuition for what will resonate culturally. Bonus Qualifications Video editing skills (CapCut, Premiere Pro, Final Cut, After Effects, or similar). Experience working in content creation (short form, UGC, social). A network of editors, designers, creators, or freelancers we can tap into. Why This Role A competitive base salary, comprehensive health benefits, unlimited time‑off, all federal holidays, 401k company match & more. Direct ownership over the creative that drives growth and virality. High visibility and real impact on a brand ready to break out. Creative freedom paired with strong performance accountability. Work alongside a seasoned team handling media buying and analytics so you can focus on what matters. Be part of a mission-driven brand shaping the future of clean consumer products. Equal Opportunity Employer We are proud to be an Equal Opportunity Employer. We comply with all applicable federal, state, and local employment laws and are committed to providing a workplace free from discrimination and harassment. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We provide reasonable accommodations for qualified applicants with disabilities and for sincerely held religious beliefs. #J-18808-Ljbffr In Summary: CleanBoss is partnering with CleanBoss, a fast-growing, CPG brand redefining cleaning products with zero toxins, zero warning labels, and zero compromises by using ingredients like thyme oil to kill germs, viruses, and bacteria without harsh chemicals . $100k-$130k annual base salary (based on experience), full benefits, unlimited time off, all federal holidays, 401k company match & more . En Español: Nuestra misión es despertar al mundo a una nueva forma de limpieza mediante la creación de productos que sean genuinamente seguros para las personas, mascotas y el planeta mientras aún son difíciles de meterse en problemas. Fundada por Joy Mangano, directora del Miracle Mop (como se ve en Joy, retratado por Jennifer Lawrence), junto con Pitbull, CleanBoss es una de las marcas de cuidado domiciliario de mayor crecimiento en Estados Unidos. Con un fuerte centro de atracción e impulso, la marca está entrando en su capítulo creativo, con un rápido crecimiento de rendimiento impulsado en los canales 401 de RoPG. Esta estrategia dedicada a $30k cada año (basada en la ejecución de anuncios digitales, así como a alguien que quiere desarrollar sus propios medios de comunicación personales y hacer más tiempo creativos, manejar nuevos ingresos y crear una experiencia creativa basada en el concepto de meta-análise, esto significa que todos ellos están detrás de nuestra empresa, lo cual nos ofrece una gran oportunidad para ejecutar un nuevo programa de análisis de ventas, trabajar juntos con nuestros socios sociales. Si estás obsesionado con lo que hace que los anuncios detengan el desplazamiento, entienden los ganchos de rendimiento, te encantan las pruebas rápidas con herramientas de IA y a ti les gusta convertir las ideas en creativas, este papel es para ti. Responsabilidades claves Poseer la estrategia creativa del desempeño para redes sociales pagas, con un enfoque primordial en Meta. Conceptar y ejecutar anuncios de vídeo de alto rendimiento (forma corta y larga, hasta 2 minutos). Construir anuncios end-to-end: guión, edición y versión. Prueba rápidamente conceptos creativos, herramienta de mensajería artificial e automatización de inteligencia artificial. Colaborar con compradores y socios de medios digitales DTC para iterar y crear contenidos altamente eficientes basados en conocimientos personales. Seleccionando y priorizando una estrategia de desarrollo creativo basada en análisis de contenido creativo rápido y su funcionamiento, seguirá desarrollando sus propias capacidades de aprendizaje o trabajo con plataformas de marketing de alta calidad, así como mejorar tu experiencia profesionalidad visual mediante la creación de nuevos canales de prueba de imagen y la tecnología de comunicación social. Nos comprometemos a proporcionar un lugar de trabajo libre de discriminación y acoso. Las decisiones sobre el empleo se toman sin tener en cuenta la raza, color, religión, sexo (incluyendo embarazo, parto o condiciones relacionadas), orientación sexual, identidad o expresión de género, origen nacional, edad, discapacidad, estatus de veterano u otra característica protegida por la ley. Proporcionamos adaptaciones razonables para los solicitantes calificados con discapacidades y para las creencias religiosas sinceras. #J-18808-Ljbffr