Halekulani Corp.
Sales and Marketing - Director of Sales-Asia Job at Halekulani Corp. in Honolulu
Halekulani Corp., Honolulu, HI, US
Sales and Marketing - Director of Sales-Asia
For over 100 years, the hotel has welcomed visitors to Waikiki Beach, sharing our gracious hospitality, impeccable service, and unparalleled cuisine. Halekulani and Halepuna Waikiki employees live the legacy through the "art of service."
The Director of Asia Sales is responsible for developing and executing strategic sales initiatives targeting key Asian markets, including Japan, Korea, China, and other emerging segments for the Halekulani and Halepuna hotels. This role drives revenue through strategic partnerships, direct sales efforts, market-specific campaigns, and brand positioning across all Asian segments, ensuring alignment with the hotel’s luxury standards and overall business goals.
In collaboration with the Director of Commercial Strategy, develops and implements comprehensive sales strategies and goals to grow market share and revenue from Asian inbound travel, particularly leisure, group, and wholesale segments. Assists with settings sales strategies to achieve overall property goals for both rate and occupancy.
Establishes and maintains strong business relationships with key accounts, travel agencies, wholesalers, tour operators, industry influencers, media, cultural partners and key community and strategic partners for continued maximized brand exposure and to generate group, transient, and convention business.
Collaborates with global sales offices, destination management companies, and tourism boards to promote the hotels throughout Asia. Serves as the hotel’s brand ambassador for the Asia market, attending sales missions, trade shows, industry meetings and networking events as required.
Maintains effective awareness and networking of hospitality industry sales & marketing-related activities, trends, conditions, resources, and opportunities. Monitors and analyzes market trends, competitor activities, and customer insights to adjust strategies and remain competitive. Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Determines agencies and suppliers of record and negotiates contract terms and conditions for major sales related services.
Supports the sales team in conducting regular sales calls, hotel site inspections and familiarization tours with Asian travel partners, both on-island and in-market.
Provides assessments and regular updates on long-term sales plans with respect to progress, successes, challenges and outstanding goals and deliverables.
Provides leadership, mentorship, training, and career development to team members supporting the Asia sales function. Develops and manages the Asia Sales budget, forecasting expenses and return on investment (ROI). Supports the Rooms Revenue budget strategy and execution for the Asia market to accomplish hotel and sales goals .
Maintains essential data and records required for the preparation of monthly statistical reports documenting sales and marketing results.
Reports To: Director of Commercial Strategy
High school diploma or equivalent vocational training certificate.
College-level studies/degree(s) in General Business, Sales and Marketing or Communications preferred.
Minimum five ( 5) years’ experience of progressively responsible experience in hotel Sales functions
Fluent in written and spoken Japanese and English.
Chinese or Korean speaking preferred but not required.
Goal-driven, inclusive, highly communicative and motivational management style. Strong financial skills relative to budget planning and management
Strong leadership skills, ability to plan, execute and multi-task various projects and events. Excellent customer service and people skills. Must have an understanding of sales & economic trends in the tourism/travel industry.
Working knowledge of computer operations and software (MS Word, MS Outlook, Excel, MS Office, and PowerPoint).
Must be able to work without daily supervision.
Talking (in-person) to business associates (i.e. outside contractors, vendors, etc.)
Talking on the telephone and/or video conferencing
Written communication to business associates (i.e. outside contractors, vendors, etc.)
Supervising employees or monitoring services provided by outside consultants, vendors and suppliers
Responding to written or verbal requests from business associates (i.e. outside contractors, vendors, etc.)
Training and/or giving verbal instructions
Training and/or giving written instructions
Visiting and/or working at other work sites
Frequent travel required outside of hotel for business‑related activities to include local, outer island, domestic, and international.
Flexible work hours required.
Works with minimal supervision.
MATERIAL OR EQUIPMENT DIRECTLY USED
Uses a laptop or personal computer, cellular phone, and other office machines and equipment such as a calculator, telephone, copy machine, fax machine, other equipment as required, and various office supplies and writing instruments to carry out duties.
Hotels and Resorts of Halekulani is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.