Marketing Manager Job at Johnstone Supply, The Balsan Group in Downingtown

Marketing Manager Location: Downingtown, PA (Onsite) Department: Marketing Reports To: Marketing Director About the Role We’re seeking a Marketing Manager to plan and execute marketing initiatives across digital, print, and in-branch channels. This role combines strategy, hands‑on execution, and collaboration with Sales, Branch Operations, vendors, and contractor customers to drive measurable results. Key Responsibilities Plan, execute, and track omni‑channel campaigns (email, digital ads, in‑branch promotions, events) Manage marketing platforms such as Bloomreach, Zoho, SOCi, and WordPress Create and manage marketing collateral, content, and contractor‑fac ient communications Support branch sales teams with local promotions and lead generation tools Manage website updates, landing pages, SEO, and campaign analytics Track vendor co‑op marketing funds and ensure compliance Collaborate with the Johnstone Supply corporate marketing team Provide marketing guidance to contractor customers Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field (required) B2B marketing experience; multi‑location or franchise experience preferred Strong organizational, analytical, and communication skills Ability to manage multiple projects and work cross‑functionally Work Environment Onsite role based in Downingtown, PA Occasional travel for meetings or events #J-18808-Ljbffr