Different Technologies Pty Ltd. is hiring: Ad Creative Performance Strategist in

About Mood Mood is a premier online source for legal cannabis products. We are a fast-growing D2C e-commerce brand dedicated to delivering high-quality, legal THC products directly to our customers' doorsteps. We are looking for a data-driven creative strategist and storyteller to help us analyze the performance of our creatives, generate novel insights and work closely with the creative team to make new creatives that consistently raise the performance bar. The Role We are seeking a highly organized and analytical Creative Strategist to lead and coordinate the ad creation efforts for our paid advertising. In this role, you will not just manage tickets; you will translate hard data into compelling creative concepts. You will sit at the intersection of the Marketing Team and the Creative Team (both internal designers and external agencies). Your mission is to ensure our paid social accounts (Meta, Applovin, YouTube, CTV, and more) are constantly fueled with high-performing, data-backed creative assets that drive new customer acquisition. Key Responsibilities 1. Performance Analysis & Insight Generation Analyze creative performance metrics (Stop Rate/Hook Rate, Hold Rate, CTR, CPA, ROAS) to determine what is working and why. Generate lasting insights: Understand the human psychology behind the ad elements that are working and apply these insights across creative concepts Develop novel measurement approaches to move creative science forward 2. Strategy & Briefing Translate raw performance data into actionable creative briefs. You know how to look at a spreadsheet and determine actionable follow-ups for copywriters and designers. Develop robust A/B testing roadmaps to 1) iterate on winning concepts (e.g., testing hooks, CTAs, visual styles, and UGC formats) 2) leverage insights to enable new concept development Conduct competitor analysis and keep a pulse on D2C trends to ensure Mood stays ahead of the curve. 3. Creative Pipeline Management Own the end-to-end creative production process for paid ads, from ideation and briefing to production and delivery. Act as the primary liaison between the Media Buying team and our internal creative team/external creative agencies. Manage project management workflows to ensure deadlines are met and volume requirements are satisfied. Lead weekly creative review meetings, providing feedback to designers based on objective data rather than subjective opinion. Ideate new creative workflows taking advantage of the latest generation of AI tooling 4. External Vendor Management Coordinate with external agencies, UGC creators and other external partners to source content. Ensure all external creative adheres to brand guidelines and—crucially—advertising compliance standards for our industry. What We’re Looking For Experience: 6+ years of experience in a Creative Strategy, Ad Operations, or Performance Marketing role within a D2C e-commerce environment. Ad Fluency: You live and breathe Paid Social (Facebook/Instagram, TikTok, YouTube Shorts). You understand the difference between a static image, a GIF, and a UGC-style video, and when to use each. Data Literacy: You are comfortable working with data. You understand how changes in creative impact metrics like CPM, CTR, Hook Rate, and ROAS. Project Management: Proven experience using PM tools (Asana, Trello, ClickUp, etc.) to manage high-volume workflows without letting details slip. Communication: You are a translator. You can speak "Excel" to the marketers and "Art" to the designers. Bonus Points Industry Experience: Previous experience working with a Cannabis, CBD, or regulated industry brand. You understand the unique challenges of ad policy and compliance on social platforms. Content Creation: Basic skills in video editing (CapCut, Premiere) or design (Canva, Photoshop) to make quick iterations or storyboards is a huge plus. Copywriting: Experience writing direct-response ad copy or scripts for UGC creators. Benefits & Perks Competitive Salary & Compensation package. Comprehensive health coverage through Cigna, with two plan options (HDHP + HSA or Open Access Plus), 100% covered preventive care, strong mental health support, and virtual care access. Dental & vision plans through Sun Life, including 100% covered preventive dental care, generous annual maximums, annual eye exams, and allowances for frames or contacts. Unlimited PTO A chance to shape the voice of one of the fastest-growing brands in the space. Equal Employment Opportunity (EEO): Mood is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other protected category under applicable law. All employment is based on qualifications, merit, and business needs. Americans with Disabilities Act (ADA): Mood is committed to working with and providing reasonable accommodations to applicants with physical or mental disabilities. If you need a reasonable accommodation for any part of the employment process, please contact HR at and let us know the nature of your request and your contact information. #J-18808-Ljbffr In Summary: Mood Mood is a fast-growing D2C e-commerce brand dedicated to delivering high-quality, legal THC products directly to our customers' doorsteps . We are looking for a data-driven creative strategist and storyteller to help us analyze the performance of our creatives, generate novel insights and work closely with the creative team . En Español: Estamos buscando un estratega creativo basado en datos y narrador de historias para ayudarnos a analizar el rendimiento de nuestros creativos, generar novedades e trabajar estrechamente con el equipo creativo para hacer nuevos creativos que eleven constantemente la barra de rendimiento. El papel Buscamos un Estrategista Creativo altamente organizado y analítico para dirigir y coordinar los esfuerzos de creación de anuncios para nuestra publicidad. En este rol, no solo administrará entradas; traducirá datos duros en conceptos creativos convincentes. Se sentará en la intersección del Equipo de Marketing y el Equivo Creativo (tanto interna como externa). Strategy & Briefing Translate raw performance data into actionable creative briefs. Usted sabe cómo mirar una hoja de cálculo y determinar seguimientos accionables para redactores y diseñadores. Desarrollar robustos mapas de pruebas A/B para 1) iterar los conceptos ganadores (por ejemplo, anzuelos de prueba, CTAs, estilos visuales y formatos UGC) 2) aprovechar las ideas para permitir el desarrollo de nuevos conceptos Conducir análisis de competidores y mantener un pulso sobre las tendencias D2C para garantizar que Mood se mantenga por delante de la curva. 3. External Vendor Management Coordinar con agencias externas, creadores de UGC y otros socios externos para obtener contenido. Asegurar que toda la creatividad externa se adhiere a las pautas de marca y los estándares de cumplimiento publicitario cruciales para nuestra industria. Lo que buscamos Experiencia: 6+ años de experiencia en una estrategia creativa, operaciones de anuncios o papel de marketing de rendimiento dentro de un entorno de comercio electrónico D2C. Ad Fluency: Vive y respira Social Pagado (Facebook/Instagram, TikTok, YouTube Shorts). Comprende la diferencia entre una imagen estática, un GIF y un video al estilo UGC, y cuándo usar cada uno. Comprende los desafíos únicos de la política publicitaria y el cumplimiento en las plataformas sociales. Creación de contenido: habilidades básicas en edición de video (CapCut, Premiere) o diseño (Canva, Photoshop) para hacer iteraciones rápidas o guiones es una gran ventaja. Copywriting: experiencia escribiendo copia del anuncio de respuesta directa o scripts para creadores de UGC. Beneficios & Perks Salario y compensación competitivo paquete. Cobertura médica completa a través de Cigna, con dos opciones de planes (HDHP + HSA o Open Access Plus), atención preventiva 100% cubierta, apoyo fuerte de salud mental y acceso virtual. Si necesita un alojamiento razonable para cualquier parte del proceso de empleo, póngase en contacto con RH y háganos saber la naturaleza de su solicitud e información de contacto. #J-18808-Ljbffr