Marketing Analyst Job at Houston Staffing in Houston

Marketing Analyst

Classification: Exempt

Manager: Director of Marketing Communications

Duties: The Marketing Analyst ("Analyst") is an integral member of Axiom's Marketing Department ("Marketing"). The Analyst will play a key role in tracking, measuring and managing marketing campaigns and identifying areas to improve effectiveness. The Analyst will be accountable for data management, reporting, pipeline/revenue analytics, forecasting and trend analysis. Additionally, the Analyst will have other duties and responsibilities as determined from time to time by the Director of Marketing Communications.

Essential Functions: The essential functions of the Analyst are to:

• Identify trends and patterns in market research data to make informed and intelligent planning decisions.
• Establish research methodology and designs format for data gathering.
• Formulate strategies and present to stakeholders.
• Examine and analyze statistical data to forecast future marketing trends.
• Competitor analysis.

Qualifications: The successful candidate should have a combination of demonstrated experience and education that is equivalent to 2 years with a focus on B2B marketing analytics, performance reporting, revenue operations or related fields.

Preferred Experience: campaign performance analysis, funnel and attribution modeling, dashboard creation, and executive-level reporting.

Required Experience: marketing automation platforms (e.g., Pardot or similar), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Power BI, or Excel-based models). Ability to support go-to-market teams, analyzing pipeline influence, and partnering with marketing and sales leadership to inform strategy is essential.

Physical Requirements:

• Regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach,
• Specific vision abilities required by this job include close vision requirements due to computer work,
• Light to moderate lifting is required,
• Ability to uphold the stress of traveling,
• Regular, predictable attendance is required.

Additional Information: Must be willing to travel up to 10%.