Conversion Rate Optimization (CRO) Manager

The Role The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data‑backed recommendations that inform Experience Design and broader DX initiatives. The CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This role is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.

We Offer

Remote‑first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Sponsored life insurance

Short Term Disability insurance and additional voluntary insurance

Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

***This position is not eligible for immigration sponsorship.

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You Will Be

Leading hypothesis development and designing test strategies for multiple clients

Creating structured CRO test plans, including objectives, KPIs, and success criteria

Collaborating with Experience Design to shape UX/UI test variations

Writing clear and detailed test requirements for developers to implement

Using GA4, Hotjar, and experimentation platform data to uncover friction points

Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty

Conducting QA of experiment setups, variations, tracking, and segmentation

Monitoring live tests and ensuring statistical validity of results

Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations

Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership

Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation

Presenting results, insights, and recommendations to clients

AI in Practice

Using AI to support hypothesis development and identify behavioral patterns

Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes

Applying AI to accelerate test planning, requirement writing, and documentation

Using AI to generate structured experiment summaries and client‑ready reports

Employing AI to brainstorm test concepts and variation ideas

You Must Have

3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization

Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)

Strong proficiency with GA4 and Hotjar

Ability to write detailed testing requirements and acceptance criteria

Understanding of UX/UI principles and their impact on conversion

Strong analytical thinking and ability to draw insights from quantitative and qualitative data

Excellent client‑facing communication and presentation skills

Ability to manage multiple roadmaps, tests, and timelines in parallel

Nice to Have

Certifications in CRO methodologies or experimentation platforms

Experience designing tests for eCommerce and/or CMS platforms

Familiarity with experiment statistical models or experimentation frameworks

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the Form I‑9. For more information on E Verify, or if you believe that your employer has violated its E‑Verify responsibilities, please contact DHS.

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