Email Marketing Specialist

Overview The Edelbrock Group seeks a skilled Email Marketing Specialist to plan, execute, and optimize our email marketing campaigns to drive engagement, nurture leads, and generate conversions. This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN‑SPAM).

Essential role and responsibilities:

Manage and grow subscriber lists, ensuring proper segmentation and personalization

Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns

Development of a personalization and segmentation strategy.

Write, edit, and proofread emails for clarity, grammar, and spelling

Ensure mobile-friendly email templates

Ensure proper list hygiene and purge all inactive subscribers

Upgrade our email templates using graphics, personalization, and advanced features

Ensure prompt and accurate communication with clients via email to minimize unsubscribes

Create email segmentation for lead generation and personalization

Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements

Conduct A/B testing to improve email performance.

Report on sales revenue generated from email marketing efforts

Ensure emails are compliant with email marketing regulations

Required skills:

Proven experience with Klaviyo or other email marketing software platforms is a must

Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies

Strong knowledge of audience segmentation, automation, and personalization techniques.

Experience with Adobe Creative Cloud and other design software to create engaging visuals

Experience with HTML is a plus

Proficiency in marketing automation and AI technology is a plus

Knowledge of SEO/SEM and Google Analytics

Excellent written communication and copywriting skills

Ability to shoot and edit photographs to support content

Ability to work under tight deadlines, problem-solve, and troubleshoot

Basic Qualifications:

Degree in Marketing, Communications, or a relevant field

Minimum 5+ years’ experience in an email marketing position

Experience with Klaviyo or other email marketing platforms

Experience with Adobe Creative Cloud

Experience with MS Office

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