Banner Engineering Corp
Technical Marketing Specialist
Banner Engineering Corp, Minneapolis, Minnesota, United States, 55447
Description
Banner Engineering is a premier employer headquartered in MN, offering competitive compensation, comprehensive benefits, and opportunities for professional development as we rapidly grow in the Industrial Automation industry.
Location: 9714 10th Ave N, Plymouth, MN 55441, USA.
Pay and Salary Range: $65,735 - $92,741.
Position Summary The Technical Marketing Specialist serves as a key connector between engineering knowledge and marketing initiatives. The role focuses on understanding the needs of our Sales team and customers, translating technical information into impactful content and tools.
Key Responsibilities
Partner with Product Management and Engineering to understand product capabilities, applications, and differentiators.
Represent Banner at trade shows by staffing the booth, engaging attendees, and demonstrating the product demo van.
Assist in creating marketing programs and related content for new product introductions and various campaigns.
Plan, coordinate, and execute launch activities.
Create technical training materials and product demonstrations for internal teams and customers.
Manage marketing automation campaigns, email content, and digital marketing initiatives.
Use AI tools to generate draft content such as blogs, video scripts, and product materials.
Provide technical expertise at trade shows, webinars, and customer meetings.
Collaborate with Sales to develop lead‑generation and product‑education tools.
Analyze marketing performance metrics to optimize campaigns and content.
Qualifications
Bachelor’s degree in Marketing, Communications, Engineering, or a related technical field (or equivalent experience).
2–5 years of experience in Sales, Applications, or Product Marketing/Management.
Strong understanding of complex products, technical concepts, and industry terminology.
Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, engaging content.
Ability to manage multiple projects with strong attention to detail.
Comfortable working cross‑functionally and presenting to internal or external audiences.
Preferred
2–5+ years of experience in technical or product marketing.
Experience with industrial automation technology, including PLCs, HMIs, and robots.
Familiarity with Microsoft Office and Canva.
Fast‑paced, team‑oriented environment experience.
Supervisory Responsibilities This position has no direct supervisory responsibilities.
Benefits
401(k) with match
Student Loan 401(k) match program
Medical, Dental, and Vision Insurance Plans
HSA with company contribution
Paid Time Off (PTO)
Sales and Profit Sharing Eligibility
Life Insurance
Pet Insurance
EEO Statement Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.
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Location: 9714 10th Ave N, Plymouth, MN 55441, USA.
Pay and Salary Range: $65,735 - $92,741.
Position Summary The Technical Marketing Specialist serves as a key connector between engineering knowledge and marketing initiatives. The role focuses on understanding the needs of our Sales team and customers, translating technical information into impactful content and tools.
Key Responsibilities
Partner with Product Management and Engineering to understand product capabilities, applications, and differentiators.
Represent Banner at trade shows by staffing the booth, engaging attendees, and demonstrating the product demo van.
Assist in creating marketing programs and related content for new product introductions and various campaigns.
Plan, coordinate, and execute launch activities.
Create technical training materials and product demonstrations for internal teams and customers.
Manage marketing automation campaigns, email content, and digital marketing initiatives.
Use AI tools to generate draft content such as blogs, video scripts, and product materials.
Provide technical expertise at trade shows, webinars, and customer meetings.
Collaborate with Sales to develop lead‑generation and product‑education tools.
Analyze marketing performance metrics to optimize campaigns and content.
Qualifications
Bachelor’s degree in Marketing, Communications, Engineering, or a related technical field (or equivalent experience).
2–5 years of experience in Sales, Applications, or Product Marketing/Management.
Strong understanding of complex products, technical concepts, and industry terminology.
Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, engaging content.
Ability to manage multiple projects with strong attention to detail.
Comfortable working cross‑functionally and presenting to internal or external audiences.
Preferred
2–5+ years of experience in technical or product marketing.
Experience with industrial automation technology, including PLCs, HMIs, and robots.
Familiarity with Microsoft Office and Canva.
Fast‑paced, team‑oriented environment experience.
Supervisory Responsibilities This position has no direct supervisory responsibilities.
Benefits
401(k) with match
Student Loan 401(k) match program
Medical, Dental, and Vision Insurance Plans
HSA with company contribution
Paid Time Off (PTO)
Sales and Profit Sharing Eligibility
Life Insurance
Pet Insurance
EEO Statement Banner Engineering is an equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, national origin, disability, or protected veteran status.
#J-18808-Ljbffr