PGA TOUR Superstore, co
Manager, SEO page is loaded## Manager, SEOlocations:
Store Support Center - Roswell, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
JR5820**Overview**At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.**Position Summary**PGA TOUR Superstore, the nation’s leader in specialty golf retail, is seeking a modern Manager of SEO to redefine what organic discovery means in the era of AI and Generative Search. In this role, you’ll manage and execute organic growth initiatives that connect traditional SEO with emerging discovery ecosystems like Google’s AI Overviews, ChatGPT, Perplexity, and Bing Copilot. Working closely with senior digital leaders, agency partners, and cross-functional teams, you’ll blend technical SEO, structured data, and content strategy to ensure that when golfers search for gear, expertise, or inspiration, PGA TOUR Superstore is the trusted answer.**Duties and Responsibilities:*** Evolving SEO Strategy for the AI Era:
+ Develop and lead a modern SEO strategy optimized for both traditional search engines and AI-driven discovery ecosystems (SGE, ChatGPT, Perplexity, Bing Copilot, etc.).
+ Understand how generative search surfaces content, entities, and expertise—and help position PGA TOUR Superstore as an authoritative voice in golf.
+ Partner with content, merchandising, and creative teams to develop conversational, context-rich content aligned with how golfers ask questions and seek advice.
+ Stay ahead of evolving search algorithms, AI training sources, and emerging best practices for discoverability in generative experiences.* Technical & Structured Optimization:
+ Partner with developers and agency teams to ensure technical SEO best practices, including site speed, crawlability, and metadata optimization.
+ Implement schema markup and structured data strategies that enhance visibility in both traditional and AI-driven search results.
+ Maintain and evolve product, service, and content taxonomies to strengthen entity recognition and search relevance.* Content, Authority & Brand Experience:
+ Collaborate with brand storytelling and merchandising teams to produce authoritative, experience-driven content—from buying guides and expert tips to brand features and event recaps.
+ Leverage E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to enhance the retailer’s digital credibility.
+ Create a framework to identify and amplify golf expertise (fitters, instructors, ambassadors) as first-party brand voices that resonate in AI search contexts.* Local Visibility & Listings Management:
+ Collaborate with agency partners on strategy, execution, and reporting for local visibility to ensure store information, hours, and services remain accurate and optimized.
+ Work cross-functionally with retail operations, customer experience, and brand teams to align listings updates, reputation management, and localized content opportunities.* Measurement & Insights:
+ Define KPIs across traditional SEO metrics (organic sessions, CTR, conversion rate) and emerging SGE visibility signals.
+ Build dashboards that connect organic discovery to omni-channel sales—both online and in-store.
+ Conduct experimentation around AI-generated snippets, summaries, and entity recognition to future-proof visibility.
+ Coordinate between internal teams (content, development, creative) and vendors to ensure projects are aligned, executed efficiently, and measured accurately.**Qualifications and Skills Required:*** 7+ years of experience in SEO, with proven success driving growth in retail, eCommerce, or lifestyle brands.* Deep understanding of search behavior, structured data, and the evolving landscape of AI and Generative Search.* Experience collaborating with content, UX, and technology teams to deliver SEO and content excellence.* Proficiency in tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Brightedge and emerging SGE/AI visibility platforms.* Strong analytical mindset with the ability to translate data and insights into actionable growth strategies.* Curiosity and enthusiasm for the future of search, and for helping golfers discover new ways to connect with the game.* A modern SEO mindset rooted in data, powered by curiosity, and ready for the AI-driven future.* A balance of technical depth and creative instinct.* A love for golf—or at least for connecting passion-driven communities to products and expertise that elevate their experience.**Work Environment and Physical Requirements:*** Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.* Flexibility to work extended and varied hours as needed.**Other Duties:**Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are.
Every associate at every level in the organization is prohibited from engaging in any form of discrimination.An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department.
The law and our policies prohibit retaliation against anyone for making such a report.PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment.
Our stores are located across the US with our Store Support Center and Customer Care Center located in Roswell, GA.
Our shared ambition is to be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best!Our Associates deliver world-class service to our customers with unparallelled golf experiences on our putting greens, Studios, and hitting bays all with state-of-the art technology delivering game-changing opportunities at every turn.
With access to award-winning product knowledge training, Associates quickly build confidence and establish meaningful connections with everyone coming through our doors.Golf’s greatest brands are in our stores offering performance, style and value – with both new and pre-owned clubs.
Our amazing Services Associates can repair and regrip clubs and have customers heading out to the courses with the best advantage.Our Instructors are PGA pros and coach customers to reach their goals with equipment fitting exactly to their needs & playing styles informed by sport-leading Trackman technology. Every store features the very best in golf apparel for Men, Women, and Juniors and an unmatched collection of footwear options.
For more information, visit: #J-18808-Ljbffr
Store Support Center - Roswell, GAtime type:
Full timeposted on:
Posted Todayjob requisition id:
JR5820**Overview**At PGA TOUR Superstore, we’re always looking for enthusiastic, self-motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we’re dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization. Part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore continuously strives to create a family culture for our Associates – driven by our vision to inspire people through golf and tennis.**Position Summary**PGA TOUR Superstore, the nation’s leader in specialty golf retail, is seeking a modern Manager of SEO to redefine what organic discovery means in the era of AI and Generative Search. In this role, you’ll manage and execute organic growth initiatives that connect traditional SEO with emerging discovery ecosystems like Google’s AI Overviews, ChatGPT, Perplexity, and Bing Copilot. Working closely with senior digital leaders, agency partners, and cross-functional teams, you’ll blend technical SEO, structured data, and content strategy to ensure that when golfers search for gear, expertise, or inspiration, PGA TOUR Superstore is the trusted answer.**Duties and Responsibilities:*** Evolving SEO Strategy for the AI Era:
+ Develop and lead a modern SEO strategy optimized for both traditional search engines and AI-driven discovery ecosystems (SGE, ChatGPT, Perplexity, Bing Copilot, etc.).
+ Understand how generative search surfaces content, entities, and expertise—and help position PGA TOUR Superstore as an authoritative voice in golf.
+ Partner with content, merchandising, and creative teams to develop conversational, context-rich content aligned with how golfers ask questions and seek advice.
+ Stay ahead of evolving search algorithms, AI training sources, and emerging best practices for discoverability in generative experiences.* Technical & Structured Optimization:
+ Partner with developers and agency teams to ensure technical SEO best practices, including site speed, crawlability, and metadata optimization.
+ Implement schema markup and structured data strategies that enhance visibility in both traditional and AI-driven search results.
+ Maintain and evolve product, service, and content taxonomies to strengthen entity recognition and search relevance.* Content, Authority & Brand Experience:
+ Collaborate with brand storytelling and merchandising teams to produce authoritative, experience-driven content—from buying guides and expert tips to brand features and event recaps.
+ Leverage E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to enhance the retailer’s digital credibility.
+ Create a framework to identify and amplify golf expertise (fitters, instructors, ambassadors) as first-party brand voices that resonate in AI search contexts.* Local Visibility & Listings Management:
+ Collaborate with agency partners on strategy, execution, and reporting for local visibility to ensure store information, hours, and services remain accurate and optimized.
+ Work cross-functionally with retail operations, customer experience, and brand teams to align listings updates, reputation management, and localized content opportunities.* Measurement & Insights:
+ Define KPIs across traditional SEO metrics (organic sessions, CTR, conversion rate) and emerging SGE visibility signals.
+ Build dashboards that connect organic discovery to omni-channel sales—both online and in-store.
+ Conduct experimentation around AI-generated snippets, summaries, and entity recognition to future-proof visibility.
+ Coordinate between internal teams (content, development, creative) and vendors to ensure projects are aligned, executed efficiently, and measured accurately.**Qualifications and Skills Required:*** 7+ years of experience in SEO, with proven success driving growth in retail, eCommerce, or lifestyle brands.* Deep understanding of search behavior, structured data, and the evolving landscape of AI and Generative Search.* Experience collaborating with content, UX, and technology teams to deliver SEO and content excellence.* Proficiency in tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Brightedge and emerging SGE/AI visibility platforms.* Strong analytical mindset with the ability to translate data and insights into actionable growth strategies.* Curiosity and enthusiasm for the future of search, and for helping golfers discover new ways to connect with the game.* A modern SEO mindset rooted in data, powered by curiosity, and ready for the AI-driven future.* A balance of technical depth and creative instinct.* A love for golf—or at least for connecting passion-driven communities to products and expertise that elevate their experience.**Work Environment and Physical Requirements:*** Must be able to stand and/or sit for extended periods of time as the job is completed primarily at a desk each day. Variable desk heights are offered so alternatively sitting and/or standing at the desk is optional.* Flexibility to work extended and varied hours as needed.**Other Duties:**Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over), national origin, ancestry, citizenship status, physical or mental disability, veteran status, marital status, genetic information, and any other legally protected status. Employment discrimination isn’t just unlawful, it violates our policies and is not who we are.
Every associate at every level in the organization is prohibited from engaging in any form of discrimination.An associate who believes s/he is being discriminated against should report it immediately to the Human Resources department.
The law and our policies prohibit retaliation against anyone for making such a report.PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment.
Our stores are located across the US with our Store Support Center and Customer Care Center located in Roswell, GA.
Our shared ambition is to be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best!Our Associates deliver world-class service to our customers with unparallelled golf experiences on our putting greens, Studios, and hitting bays all with state-of-the art technology delivering game-changing opportunities at every turn.
With access to award-winning product knowledge training, Associates quickly build confidence and establish meaningful connections with everyone coming through our doors.Golf’s greatest brands are in our stores offering performance, style and value – with both new and pre-owned clubs.
Our amazing Services Associates can repair and regrip clubs and have customers heading out to the courses with the best advantage.Our Instructors are PGA pros and coach customers to reach their goals with equipment fitting exactly to their needs & playing styles informed by sport-leading Trackman technology. Every store features the very best in golf apparel for Men, Women, and Juniors and an unmatched collection of footwear options.
For more information, visit: #J-18808-Ljbffr