Director of Sales and Marketing

Job Summary The Director of Sales is responsible for the strategic leadership and management of all Sales and Marketing functions for the Hilton South Bend at Notre Dame, a 293-room, full-service hotel featuring a stunning glass atrium and significant meeting and event space. This role directs all sales, marketing, revenue strategy, and public relations efforts to maximize hotel profitability, market share, and brand presence in alignment with Hilton brand standards and ownership objectives.

Qualifications Education & Experience

College degree required or equivalent hospitality experience

Minimum 3–5 years of experience as a Director of Sales and/or Marketing

Experience in a large group, convention, or university-driven market strongly preferred

Prior Hilton or branded full-service hotel experience preferred

Physical Requirements

Ability to work long and flexible hours based on business needs

Light physical work including lifting up to 20 pounds occasionally and up to 10 pounds frequently

General Requirements The ideal candidate will demonstrate:

Proven leadership and strategic planning skills, including short- and long-term sales strategy, five-year planning, forecasting, budgeting, P&L analysis, and contract negotiation

Strong understanding of all major market segments including group, meetings, corporate, SMERF, incentive, tour & travel, and FIT

Exceptional administrative and organizational skills to develop, implement, and evaluate sales action plans and allocate resources effectively

Strong verbal and written communication skills, including public speaking and professional presentations

Strong interpersonal and leadership abilities to recruit, develop, motivate, and retain a high-performing sales team

Strategic mindset focused on both immediate revenue performance and long-term asset value

Proficiency inDelphi, Microsoft Word, Excel, and PowerPoint

Ability to enforce Hilton standards, policies, and procedures consistently

Ability to prioritize, delegate, and manage multiple initiatives simultaneously

Ability to work independently with minimal supervision

Ability to maintain confidentiality of hotel and employee information

Prior operational exposure in Front Office and/or Food & Beverage preferred

Duties & Responsibilities Fundamental Responsibilities

Develop and execute the Annual Revenue Plan in collaboration with the General Manager and Executive Committee

Prepare and manage Sales & Marketing budgets, forecasts, and monthly revenue reports

Implement and monitor sales action plans to ensure revenue and market share goals are achieved

Analyze market trends and demand drivers related to Notre Dame University, regional events, corporate demand, and social markets

Actively solicit new and repeat business through direct sales calls, site visits, client entertainment, telephone, and written communication

Maintain strong relationships with corporate accounts, meeting planners, university partners, incentive buyers, travel agencies, and destination organizations

Create and implement targeted sales strategies to:

Increase Average Daily Rate (ADR)

Improve occupancy during shoulder and need periods

Maximize group and convention revenue

Increase catering and banquet sales within the hotel’s atrium and event spaces

Position the hotel as a premier venue for conferences, social events, and university-related functions

Represent the Hilton South Bend at Notre Dame as an active leader within the local and regional community

Collaborate with Hilton Worldwide Regional Sales and National Accounts teams

Plan and execute sales missions to key feeder markets

Attend and represent the hotel at major industry trade shows and conventions

Lead, coach, and hold Sales Managers accountable to individual and team revenue goals

Identify departmental training needs and ensure training is delivered in accordance with Hilton Worldwide Training Standards

Conduct interviewing, onboarding, performance evaluations, coaching, counseling, and disciplinary actions as necessary

Meet with key clients and event organizers to ensure guest satisfaction and repeat business

Maintain accurate sales records, databases, and mailing lists

Organize and attend hotel-hosted sales, marketing, and public relations events

Lead weekly Revenue Strategy / Yield Meeting s to review demand, pricing, and inventory strategy

Communicate market trends, booking pace, and revenue challenges to the Executive Committee with recommended solutions

Prepare professional written reports and visual presentations for ownership and executive leadership

Build strong relationships with internal departments to ensure seamless execution of group and event business

Perform other duties as assigned by hotel management

Equal Opportunity Employer Hilton South Bend at Notre Dame is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. DoubleTree by Hilton is a participant of E-verify.

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