The Big Green Egg, Inc
Growth Marketing Manager
Full Time Atlanta, GA, US 8 days ago Requisition ID: 1017 At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. The Big Green Egg believes in bringing families, friends and neighbors together to cook over live‑fire. Our “Egghead” community of loyal fans create memories with the delicious and diverse food they can prepare on their Eggs. With a rich 50‑year history and a strong presence as an iconic brand in the outdoor kitchen industry, we are committed to providing our customers with premium products and a seamless experience, both online and offline. Position Overview
Big Green Egg seeks a Growth Marketing Manager to drive digital growth, performance marketing, and CRM initiatives that accelerate customer acquisition, retention, and brand engagement. This role will report to the Director of Brand & Digital Growth. He or she will lead the development and execution of data‑driven strategies across paid media, lifecycle marketing, an demergingchannels, supporting both direct‑to‑consumer growth and our dealer ecosystem. The ideal candidate is a strategic thinker and hands‑on executor, skilled at leveraging analytics to inform decisions, collaborating across teams, and delivering innovative solutions that fuel business results. A successful candidate will be a self‑motivated individual who is not afraid to roll up their sleeves, independently manage projects, or propose creative solutions when opportunities arise. Scope of Work & Key Responsibilities
Develop and execute performance‑driven digital strategies to increase sales, brand awareness, and customer engagement. Own the performance marketing funnel, optimizing CAC, ROAS, and LTV. Partner with eCommerce and marketing teams to optimize website traffic, conversions, and customer acquisition. Collaborate with sales and distributor teams to ensure digital efforts support the dealer network. Develop and execute strategy for retail media network for national partners (Ace Hardware). Develop and execute multi‑channel growth strategies across paid media, SEO/SEM, email, SMS, affiliate, and emerging platforms. Plan, execute, and manage paid media campaigns across channels (social, search, display, video) in partnership with media agency partners. Evaluate paid media campaigns to identify new opportunities (channels, audiences, landing page experiences). Collaborate with creative teams to develop compelling ad content tailored to target audiences. Monitor campaign performance and provide actionable insights to improve KPIs. Lead the strategy, development, execution, and optimization of email marketing campaigns, including content creation, audience segmentation, scheduling, and A/B testing. Design and build email templates that reflect brand standards and drive engagement. Manage email lists, ensure compliance with privacy regulations, and maintain high deliverability rates. Analyze email campaign performance, report on key metrics, and refine strategy based on insights. Collaborate with CRM and creative teams to deliver personalized, automated email journeys that support retention and loyalty initiatives. Retention / Loyalty Strategy
Develop and manage a tiered loyalty and referral program, rewarding customers for purchases, grill ownership, and successful referrals. Lead targeted email campaigns to drive program enrollment, tier advancement, and referral participation, using personalized and automated flows. Segment and analyze customer data to optimize program communications, track engagement, and refine incentives. Explore and pilot new growth channels (e.g., SMS, retail media, influencer performance, shoppable content). Stay ahead of trends in MarTech, AI‑driven personalization, and consumer behavior. Work cross‑functionally with brand, product, and sales teams to align digital marketing efforts with broader business objectives. Use analytics tools to monitor digital performance and report on campaign effectiveness. Build dashboards and reporting frameworks to track KPIs, campaign performance, and customer behavior. Stay current on digital trends and technologies, applying innovations to Big Green Egg’s strategies. Use A/B testing, cohort analysis, and attribution modeling to inform decisions and iterate quickly. Qualifications
5+ years in growth, performance, or digital marketing, ideally in DTC, CPG, or lifestyle brands. Proven success scaling paid media and lifecycle programs. Experience with personalization, segmentation, and customer journey mapping. Passion for food, outdoor living, and community‑driven brands is a plus. Strong knowledge of paid media platforms (Meta Ads, Google Ads), email & SMS marketing automation tools (Klaviyo, Marketing Cloud, etc.), and CRM platforms (HubSpot, Salesforce, etc.). Proficient in analytics platforms (Google Analytics4, SEM Rush, etc.) and reporting tools (Power BI). Experience managing digital campaigns from strategy to execution, with proven results in driving growth. Experience working alongside agency and creative partners. Strong analytical mindset with the ability to interpret data and make informed decisions. Passion for outdoor cooking, grilling, and the Big Green Egg community.
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Full Time Atlanta, GA, US 8 days ago Requisition ID: 1017 At Big Green Egg, we're not just the best Kamado grill on the market; we are a lifestyle brand dedicated to enhancing outdoor entertaining. The Big Green Egg believes in bringing families, friends and neighbors together to cook over live‑fire. Our “Egghead” community of loyal fans create memories with the delicious and diverse food they can prepare on their Eggs. With a rich 50‑year history and a strong presence as an iconic brand in the outdoor kitchen industry, we are committed to providing our customers with premium products and a seamless experience, both online and offline. Position Overview
Big Green Egg seeks a Growth Marketing Manager to drive digital growth, performance marketing, and CRM initiatives that accelerate customer acquisition, retention, and brand engagement. This role will report to the Director of Brand & Digital Growth. He or she will lead the development and execution of data‑driven strategies across paid media, lifecycle marketing, an demergingchannels, supporting both direct‑to‑consumer growth and our dealer ecosystem. The ideal candidate is a strategic thinker and hands‑on executor, skilled at leveraging analytics to inform decisions, collaborating across teams, and delivering innovative solutions that fuel business results. A successful candidate will be a self‑motivated individual who is not afraid to roll up their sleeves, independently manage projects, or propose creative solutions when opportunities arise. Scope of Work & Key Responsibilities
Develop and execute performance‑driven digital strategies to increase sales, brand awareness, and customer engagement. Own the performance marketing funnel, optimizing CAC, ROAS, and LTV. Partner with eCommerce and marketing teams to optimize website traffic, conversions, and customer acquisition. Collaborate with sales and distributor teams to ensure digital efforts support the dealer network. Develop and execute strategy for retail media network for national partners (Ace Hardware). Develop and execute multi‑channel growth strategies across paid media, SEO/SEM, email, SMS, affiliate, and emerging platforms. Plan, execute, and manage paid media campaigns across channels (social, search, display, video) in partnership with media agency partners. Evaluate paid media campaigns to identify new opportunities (channels, audiences, landing page experiences). Collaborate with creative teams to develop compelling ad content tailored to target audiences. Monitor campaign performance and provide actionable insights to improve KPIs. Lead the strategy, development, execution, and optimization of email marketing campaigns, including content creation, audience segmentation, scheduling, and A/B testing. Design and build email templates that reflect brand standards and drive engagement. Manage email lists, ensure compliance with privacy regulations, and maintain high deliverability rates. Analyze email campaign performance, report on key metrics, and refine strategy based on insights. Collaborate with CRM and creative teams to deliver personalized, automated email journeys that support retention and loyalty initiatives. Retention / Loyalty Strategy
Develop and manage a tiered loyalty and referral program, rewarding customers for purchases, grill ownership, and successful referrals. Lead targeted email campaigns to drive program enrollment, tier advancement, and referral participation, using personalized and automated flows. Segment and analyze customer data to optimize program communications, track engagement, and refine incentives. Explore and pilot new growth channels (e.g., SMS, retail media, influencer performance, shoppable content). Stay ahead of trends in MarTech, AI‑driven personalization, and consumer behavior. Work cross‑functionally with brand, product, and sales teams to align digital marketing efforts with broader business objectives. Use analytics tools to monitor digital performance and report on campaign effectiveness. Build dashboards and reporting frameworks to track KPIs, campaign performance, and customer behavior. Stay current on digital trends and technologies, applying innovations to Big Green Egg’s strategies. Use A/B testing, cohort analysis, and attribution modeling to inform decisions and iterate quickly. Qualifications
5+ years in growth, performance, or digital marketing, ideally in DTC, CPG, or lifestyle brands. Proven success scaling paid media and lifecycle programs. Experience with personalization, segmentation, and customer journey mapping. Passion for food, outdoor living, and community‑driven brands is a plus. Strong knowledge of paid media platforms (Meta Ads, Google Ads), email & SMS marketing automation tools (Klaviyo, Marketing Cloud, etc.), and CRM platforms (HubSpot, Salesforce, etc.). Proficient in analytics platforms (Google Analytics4, SEM Rush, etc.) and reporting tools (Power BI). Experience managing digital campaigns from strategy to execution, with proven results in driving growth. Experience working alongside agency and creative partners. Strong analytical mindset with the ability to interpret data and make informed decisions. Passion for outdoor cooking, grilling, and the Big Green Egg community.
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