Adweek
About the Role
The Senior Advertising Claims & Substantiation Manager plays a critical role in ensuring that product advertising and promotional claims are compliant, defensible, and supported by appropriate scientific, technical, and consumer data. This role partners closely with Legal, Marketing, Research & Development, Regulatory, and external agencies to review, coordinate, and approve advertising claims and claim support materials across North America, with exposure to global initiatives as needed. The ideal candidate brings a strong understanding of advertising law requirements (FTC and related standards), data analysis, and cross-functional collaboration within a consumer products or regulated industry. Key Responsibilities
Ensure compliance with applicable advertising, consumer protection, and regulatory standards, including FTC and relevant state-level requirements. Review and assess claim substantiation materials, including scientific testing, clinical data, consumer research, and market studies, ensuring claims are supported by appropriate methodologies and statistical rigor. Evaluate R&D-developed test protocols and success criteria to ensure alignment with internal standards and legal requirements. Develop, maintain, and manage a centralized repository of approved claim support documentation and reports. Partner cross-functionally with Legal, Marketing, R&D, and Regulatory teams to provide clear guidance on supportable product claims. Review early-stage product concepts, claims, and advertising ideas to proactively identify risks and enable compliant marketing strategies. Participate in regular project and development meetings to help align testing strategies with desired marketing claims where feasible. Prepare and coordinate advertising clearance documentation in collaboration with internal stakeholders and external agencies. Assist with the coordination of advertising challenges, including preparation of supporting materials and documentation. Review and advise on social media content and consumer-facing digital communications to ensure compliance with platform policies and applicable laws. Participate in cross-functional review of product labeling and packaging claims, including promotional and comparative claims, providing risk-based assessments. Qualifications & Experience
Bachelor’s degree required. 5+ years of experience in advertising compliance, claims substantiation, marketing support, regulatory affairs, R&D, or related fields within consumer products, CPG, pharmaceutical, or similarly regulated industries. Strong understanding of advertising claim requirements and substantiation principles. Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.
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The Senior Advertising Claims & Substantiation Manager plays a critical role in ensuring that product advertising and promotional claims are compliant, defensible, and supported by appropriate scientific, technical, and consumer data. This role partners closely with Legal, Marketing, Research & Development, Regulatory, and external agencies to review, coordinate, and approve advertising claims and claim support materials across North America, with exposure to global initiatives as needed. The ideal candidate brings a strong understanding of advertising law requirements (FTC and related standards), data analysis, and cross-functional collaboration within a consumer products or regulated industry. Key Responsibilities
Ensure compliance with applicable advertising, consumer protection, and regulatory standards, including FTC and relevant state-level requirements. Review and assess claim substantiation materials, including scientific testing, clinical data, consumer research, and market studies, ensuring claims are supported by appropriate methodologies and statistical rigor. Evaluate R&D-developed test protocols and success criteria to ensure alignment with internal standards and legal requirements. Develop, maintain, and manage a centralized repository of approved claim support documentation and reports. Partner cross-functionally with Legal, Marketing, R&D, and Regulatory teams to provide clear guidance on supportable product claims. Review early-stage product concepts, claims, and advertising ideas to proactively identify risks and enable compliant marketing strategies. Participate in regular project and development meetings to help align testing strategies with desired marketing claims where feasible. Prepare and coordinate advertising clearance documentation in collaboration with internal stakeholders and external agencies. Assist with the coordination of advertising challenges, including preparation of supporting materials and documentation. Review and advise on social media content and consumer-facing digital communications to ensure compliance with platform policies and applicable laws. Participate in cross-functional review of product labeling and packaging claims, including promotional and comparative claims, providing risk-based assessments. Qualifications & Experience
Bachelor’s degree required. 5+ years of experience in advertising compliance, claims substantiation, marketing support, regulatory affairs, R&D, or related fields within consumer products, CPG, pharmaceutical, or similarly regulated industries. Strong understanding of advertising claim requirements and substantiation principles. Proven ability to manage multiple priorities in a fast-paced, cross-functional environment.
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