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Director, Social Media | Remote (New York, NY)

School Result, New York, New York, us, 10261

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Precision Medicine Group is seeking a Director, Social Media

to lead its Social Media Department. This full-time remote role emphasizes paid media strategy, campaign management oversight, thought leadership, and business development. The position offers competitive pay and opportunities to shape digital innovation in healthcare.

Job Title:

Director, Social Media

Pay:

$120,000–$169,000 per year (plus discretionary bonus eligibility)

Job Type:

Full-Time

Contract Type:

Permanent

Department:

Social Media / Digital Marketing

Closing Date:

Not specified (apply promptly)

Position Summary The Director, Social Media will oversee the health and management of the department, aligning paid and organic strategies with client objectives. The role requires leadership in campaign execution, optimization, and client-facing strategy, while driving innovation and business growth.

Key Responsibilities

Assess, develop, and implement long-term social media strategies connecting paid and organic efforts

Oversee campaign development and execution, ensuring deadlines and optimization best practices

Conduct performance tests, analyze data, and recommend updates to strategy, creative, or budgets

Collaborate with content and creative teams to provide insights and establish content processes

Campaign Management Oversight

Oversee day-to-day paid social campaign management (planning, setup, ad creation, budget pacing, testing, reporting, optimization)

Mentor and support the paid media management team, providing training and oversight

Serve as primary client-facing strategy lead, presenting insights and innovation opportunities

Collaborate with inter-agency teams to build integrated campaigns and share learnings

Thought Leadership

Stay current on digital technologies, social trends, and platform changes

Apply new tactics to campaigns to keep clients at the forefront of innovation

Partner with Omnichannel Team Leads to elevate digital practice and mentor colleagues

Business Development

Cultivate strong client relationships, ensuring satisfaction and identifying upselling opportunities

Represent the Social Media team in business development initiatives

Candidate Requirements

Bachelor’s degree or equivalent experience

6+ years of experience in healthcare paid and organic social media (agency and FDA-regulated pharmaceutical preferred)

Other Required:

Strong understanding of social analytics, attribution, and optimization best practices

Exceptional client-facing communication and presentation skills

Passion for innovation and staying ahead of industry trends

Expertise in social platforms (Meta, Instagram, LinkedIn, YouTube, TikTok, X, Bluesky, Pinterest, Google My Business)

Proficiency with analytics tools (Sprout Social, Looker Studio, Google Analytics)

Highly organized, detail-oriented, able to prioritize multiple projects

Domestic travel may be required, including overnight stays

Team leadership

Communication

Analytical thinking

Flexibility and initiative

Time management

Client management

Teamwork and thoroughness

Application Process Applications must be submitted via the

Precision Medicine Group careers portal .

How to Apply:

Prepare your CV highlighting social media leadership and healthcare campaign experience.

Include a cover letter emphasizing paid media strategy expertise and client-facing skills.

Note:

Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

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