The Happy Group Inc
Role Overview
Senior Manager, Brand is a strategic marketing leader responsible for driving branded commercial growth through disciplined brand planning, portfolio and pipeline development, and best-in-class marketing investment management. This role plays a critical leadership position in shaping annual growth objectives, defining the branded product pipeline, and translating strategy into integrated marketing plans across media, retail, ecommerce, influencers, and events.
Key Responsibilities Brand & Commercial Growth Leadership
Partner with Commercial leadership to help define annual and long-term branded growth objectives, including volume, revenue, and margin targets
Lead brand planning using the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Customer, Company) to drive branded annual volume growth
Own development and management of the branded product pipeline, working cross-functionally with Operations, and Sales
Translate strategy into clear, actionable annual brand plans with defined priorities, KPIs, and success metrics
Marketing Investment & Activation Leadership
Lead and oversee all brand marketing investments, including Upper & Lower Funnel:
Media
Retail marketing (in-store and ecommerce)
Influencer and creator partnerships
Events and experiential marketing
Ensure marketing plans are integrated, consumer-led, and aligned with annual plan
Evaluate performance and optimize investment mix based on results and learning
Marketing Finance & Budget Ownership
Own marketing financial management, including:
Annual budget development
Forecasting and phasing
Ongoing decision oversight across all marketing GLs
Partner with Finance to ensure strong ROI discipline, trade-off decision-making, and optimization against the annual budget
Establish clear processes for tracking spend, performance, and learning
People Leadership
Directly manage and develop
two team members , providing clear priorities, coaching, and growth opportunities
Key decision maker for
agency partnerships
Elevate the team from execution-focused to strategy-led brand thinking
Foster a culture of accountability, collaboration, and continuous improvement
Serve as a key marketing partner to Sales, Creative & Content, Insights & Analytics and Operations
Communicate clearly and confidently with senior leaders, bringing recommendations backed by data and consumer insight
Living the Happy Egg Values The right individual must consistently demonstrate Happy Egg’s values:
Hungry to Grow
– Curious, ambitious, and always pushing for growth
Bias for Action
– Moves ideas forward with speed and ownership. Doesn’t ask permission.
In It Together
– Builds strong partnerships and leads collaboratively
Raise the Standard
– Holds high expectations for themselves, the team, and the brand; always contemplating how to make this better, faster, simpler and cheaper.
Equal Opportunity Employer Happy Egg is dedicated to providing equal employment opportunities to all individuals. Employment decisions are made solely on merit, qualifications, and abilities. Pre-employment drug screening and criminal background checks are required after offer extended.
Requirements Experience & Qualifications
Typically
7–10+ years of progressive marketing experience , ideally within branded consumer goods
Proven experience leading brand pipeline, annual planning, and integrated marketing programs
Understands interpreting and applying syndicated data tools such as Nielsen and SPINS to inform strategy, track performance, and identify growth opportunities
Efficient in P&L management, forecasting and actualization processes
Prior people management experience with a track record of developing talent
Experience working closely with Sales and Analytics teams in a retail-driven environment preferred
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Key Responsibilities Brand & Commercial Growth Leadership
Partner with Commercial leadership to help define annual and long-term branded growth objectives, including volume, revenue, and margin targets
Lead brand planning using the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Customer, Company) to drive branded annual volume growth
Own development and management of the branded product pipeline, working cross-functionally with Operations, and Sales
Translate strategy into clear, actionable annual brand plans with defined priorities, KPIs, and success metrics
Marketing Investment & Activation Leadership
Lead and oversee all brand marketing investments, including Upper & Lower Funnel:
Media
Retail marketing (in-store and ecommerce)
Influencer and creator partnerships
Events and experiential marketing
Ensure marketing plans are integrated, consumer-led, and aligned with annual plan
Evaluate performance and optimize investment mix based on results and learning
Marketing Finance & Budget Ownership
Own marketing financial management, including:
Annual budget development
Forecasting and phasing
Ongoing decision oversight across all marketing GLs
Partner with Finance to ensure strong ROI discipline, trade-off decision-making, and optimization against the annual budget
Establish clear processes for tracking spend, performance, and learning
People Leadership
Directly manage and develop
two team members , providing clear priorities, coaching, and growth opportunities
Key decision maker for
agency partnerships
Elevate the team from execution-focused to strategy-led brand thinking
Foster a culture of accountability, collaboration, and continuous improvement
Serve as a key marketing partner to Sales, Creative & Content, Insights & Analytics and Operations
Communicate clearly and confidently with senior leaders, bringing recommendations backed by data and consumer insight
Living the Happy Egg Values The right individual must consistently demonstrate Happy Egg’s values:
Hungry to Grow
– Curious, ambitious, and always pushing for growth
Bias for Action
– Moves ideas forward with speed and ownership. Doesn’t ask permission.
In It Together
– Builds strong partnerships and leads collaboratively
Raise the Standard
– Holds high expectations for themselves, the team, and the brand; always contemplating how to make this better, faster, simpler and cheaper.
Equal Opportunity Employer Happy Egg is dedicated to providing equal employment opportunities to all individuals. Employment decisions are made solely on merit, qualifications, and abilities. Pre-employment drug screening and criminal background checks are required after offer extended.
Requirements Experience & Qualifications
Typically
7–10+ years of progressive marketing experience , ideally within branded consumer goods
Proven experience leading brand pipeline, annual planning, and integrated marketing programs
Understands interpreting and applying syndicated data tools such as Nielsen and SPINS to inform strategy, track performance, and identify growth opportunities
Efficient in P&L management, forecasting and actualization processes
Prior people management experience with a track record of developing talent
Experience working closely with Sales and Analytics teams in a retail-driven environment preferred
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