Humana
Senior Associate, CenterWell Digital Marketing
Humana, Nashville, Tennessee, United States, 37247
Become a part of our caring community and help us put health first
We’re seeking a strategic digital marketing associate to help elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social—to drive awareness, engagement, and trust in an AGILE, fast‑paced environment.
Role Responsibilities
Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
Support acquisition website authoring needs across properties and testing agenda
Support digital owned performance tracking and assist with key inputs for business listings
Develop and assist in audience‑first campaigns that drive engagement, conversion, and retention
Ensure digital efforts are aligned with brand, business, and growth objectives
Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
Support organic social media planning and execution to foster community engagement
Ensure all digital content reflects brand voice, values, and meets compliance standards
Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
Liaise with external agencies and vendors to support digital initiatives
Coordinate cross‑functional efforts to ensure timely and high‑quality delivery
Monitor KPIs across owned channels and compile performance reports
Use consumer insights and performance data to inform strategy and ongoing optimization
Report campaign results and business impact to key stakeholders
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
4+ years of experience in digital, with strong knowledge of website marketing
Strong understanding of web sites, digital attribution, and user experience
Proven success in developing and optimizing digital strategies
Strong analytical, communication, and project management skills
Results‑oriented leader with a passion for data‑driven decision‑making
Knowledge of agile environments and cross‑functional collaboration
Preferred Qualifications
Master’s degree or MBA
Experience in healthcare, senior services, or multi‑site operations
Familiarity with omnichannel marketing and audience segmentation
Knowledge of HIPAA compliance and healthcare marketing regulations
Experience working in agile PODs and applying agile principles to campaign development
Application Deadline: 01-19-2026
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
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We’re seeking a strategic digital marketing associate to help elevate CenterWell’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social—to drive awareness, engagement, and trust in an AGILE, fast‑paced environment.
Role Responsibilities
Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
Support acquisition website authoring needs across properties and testing agenda
Support digital owned performance tracking and assist with key inputs for business listings
Develop and assist in audience‑first campaigns that drive engagement, conversion, and retention
Ensure digital efforts are aligned with brand, business, and growth objectives
Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
Support organic social media planning and execution to foster community engagement
Ensure all digital content reflects brand voice, values, and meets compliance standards
Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
Liaise with external agencies and vendors to support digital initiatives
Coordinate cross‑functional efforts to ensure timely and high‑quality delivery
Monitor KPIs across owned channels and compile performance reports
Use consumer insights and performance data to inform strategy and ongoing optimization
Report campaign results and business impact to key stakeholders
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
4+ years of experience in digital, with strong knowledge of website marketing
Strong understanding of web sites, digital attribution, and user experience
Proven success in developing and optimizing digital strategies
Strong analytical, communication, and project management skills
Results‑oriented leader with a passion for data‑driven decision‑making
Knowledge of agile environments and cross‑functional collaboration
Preferred Qualifications
Master’s degree or MBA
Experience in healthcare, senior services, or multi‑site operations
Familiarity with omnichannel marketing and audience segmentation
Knowledge of HIPAA compliance and healthcare marketing regulations
Experience working in agile PODs and applying agile principles to campaign development
Application Deadline: 01-19-2026
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.
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