Pelago
Sr. Lifecycle Marketing Manager, Acquisition
New York City Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum. Pelago’s suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen! Overview of the Role:
Pelago is looking for a
Senior Lifecycle Marketing Manager, Acquisition
to own and evolve our end-to-end lifecycle growth strategy. This role is ideal for someone who thrives in execution while thinking holistically about how acquisition, activation, engagement, and retention connect to drive meaningful business outcomes. You will lead the lifecycle roadmap and run a high-velocity test-and-learn program, with particular depth in
email marketing —from strategy through hands-on execution. You’ll be accountable for lifecycle performance and OKRs, translating business goals into measurable initiatives that improve conversion, engagement, and retention across the funnel. Reporting into the VP of Growth, you’ll work closely with Marketing Ops, Analytics, Agency partners, and Customer Success to ensure programs are operationally sound, scalable, and data-driven. This role sits at the intersection of growth strategy, lifecycle execution, and operational excellence, with significant headroom to expand scope and leadership over time. This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office). In this role you will… Own and scale Pelago’s acquisition strategy across email, direct mail, and other high-impact channels, driving efficient and sustainable member growth. Lead a
high-velocity test-and-learn program , defining clear hypotheses, launching experiments, and scaling what works through hands-on execution. Manage full-funnel campaign execution, from planning and creative coordination through QA, launch, and performance analysis. Drive segmentation, personalization, and journey orchestration using behavioral and engagement data to improve conversion and LTV. Be accountable for lifecycle performance, using dashboards and reporting to guide prioritization and clearly communicate results. Partner closely with Marketing Ops, Analytics, and Agency teams to ensure operational excellence, automation, and scalable workflows. Demonstrate practical curiosity around
AI and emerging tools , with the ability to discuss your marketing tech stack and explore how AI can improve lifecycle efficiency. Skills & Qualifications
Required
6+ years of direct lifecycle marketing experience , owning programs across multiple lifecycle stages. Proven expertise in
email marketing , with the ability to execute campaigns hands-on. Strong experience in
growth experimentation
and test-and-learn methodologies. Demonstrated ability to own a roadmap and be accountable for outcomes and OKRs. Data fluency, including comfort working with dashboards and performance metrics. Strong cross-functional collaboration skills, especially with Marketing Ops, Analytics, Agency partners, and CS. Clear ownership mindset, strong communication skills, and comfort debating ideas constructively. Adaptability and comfort operating in a fast-paced, evolving growth environment. Preferred
Experience in
health tech , subscription businesses, ecommerce, or B2B models that resemble consumer-scale lifecycle marketing. Experience partnering closely with Marketing Ops on automation, QA, and workflow optimization. Ability to discuss your
marketing tech stack in detail
(ESP, CDP, CRM, analytics, experimentation tools). Practical experience using AI tools to improve day-to-day marketing work, even at an early or experimental stage. Prior experience mentoring or managing a junior teammate. What you’ll love about us…
Generous and meaningful equity package 401k Plan Paid maternity, paternity & new parent leave Flexible working environment Annual Learning and Development stipend to support continued learning and career development Wellness Reimbursement Program Access to Reproductive & Family Planning Care Substance Use Support for employees and family members At this time, we are unable to offer visa sponsorship for this position. As set forth in Pelago’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Base Pay Range $150,000 - $165,000 USD
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New York City Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum. Pelago’s suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT). Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen! Overview of the Role:
Pelago is looking for a
Senior Lifecycle Marketing Manager, Acquisition
to own and evolve our end-to-end lifecycle growth strategy. This role is ideal for someone who thrives in execution while thinking holistically about how acquisition, activation, engagement, and retention connect to drive meaningful business outcomes. You will lead the lifecycle roadmap and run a high-velocity test-and-learn program, with particular depth in
email marketing —from strategy through hands-on execution. You’ll be accountable for lifecycle performance and OKRs, translating business goals into measurable initiatives that improve conversion, engagement, and retention across the funnel. Reporting into the VP of Growth, you’ll work closely with Marketing Ops, Analytics, Agency partners, and Customer Success to ensure programs are operationally sound, scalable, and data-driven. This role sits at the intersection of growth strategy, lifecycle execution, and operational excellence, with significant headroom to expand scope and leadership over time. This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office). In this role you will… Own and scale Pelago’s acquisition strategy across email, direct mail, and other high-impact channels, driving efficient and sustainable member growth. Lead a
high-velocity test-and-learn program , defining clear hypotheses, launching experiments, and scaling what works through hands-on execution. Manage full-funnel campaign execution, from planning and creative coordination through QA, launch, and performance analysis. Drive segmentation, personalization, and journey orchestration using behavioral and engagement data to improve conversion and LTV. Be accountable for lifecycle performance, using dashboards and reporting to guide prioritization and clearly communicate results. Partner closely with Marketing Ops, Analytics, and Agency teams to ensure operational excellence, automation, and scalable workflows. Demonstrate practical curiosity around
AI and emerging tools , with the ability to discuss your marketing tech stack and explore how AI can improve lifecycle efficiency. Skills & Qualifications
Required
6+ years of direct lifecycle marketing experience , owning programs across multiple lifecycle stages. Proven expertise in
email marketing , with the ability to execute campaigns hands-on. Strong experience in
growth experimentation
and test-and-learn methodologies. Demonstrated ability to own a roadmap and be accountable for outcomes and OKRs. Data fluency, including comfort working with dashboards and performance metrics. Strong cross-functional collaboration skills, especially with Marketing Ops, Analytics, Agency partners, and CS. Clear ownership mindset, strong communication skills, and comfort debating ideas constructively. Adaptability and comfort operating in a fast-paced, evolving growth environment. Preferred
Experience in
health tech , subscription businesses, ecommerce, or B2B models that resemble consumer-scale lifecycle marketing. Experience partnering closely with Marketing Ops on automation, QA, and workflow optimization. Ability to discuss your
marketing tech stack in detail
(ESP, CDP, CRM, analytics, experimentation tools). Practical experience using AI tools to improve day-to-day marketing work, even at an early or experimental stage. Prior experience mentoring or managing a junior teammate. What you’ll love about us…
Generous and meaningful equity package 401k Plan Paid maternity, paternity & new parent leave Flexible working environment Annual Learning and Development stipend to support continued learning and career development Wellness Reimbursement Program Access to Reproductive & Family Planning Care Substance Use Support for employees and family members At this time, we are unable to offer visa sponsorship for this position. As set forth in Pelago’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Base Pay Range $150,000 - $165,000 USD
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