Senior Marketing Communications Associate - Direct-to-Patient

As a Marketing Communication Senior Associate, you’ll be responsible for developing and executing patient initiatives to grow brand awareness, online traffic, conversions, and that move patients through their journey, with clear KPIs at every stage of the funnel.

We are seeking a data-driven and customer-obsessed Direct-to-Patient (DTP) Patient Marketing Communications professional to lead the strategy and execution of our DTP marketing strategy initiatives for our Joint Replacement Organization.

This position offers a hybrid work flexibility; you need to come into the Mahwah office 2-3 days per week. You will be required to travel up to 20% to agencies, and customer's organizations.

What you will do:

Analyze

key competitors’ positioning, strengths, and weaknesses to develop differentiated messaging

Synthesize insights

from multiple sources to assess patient needs and behaviors

Contribute to

the development of the marketing plan through analysis and

collaborate in executing

key strategic initiatives

Differentiate

between product-level and portfolio-level strategies and apply core competencies appropriately

Apply

marketing frameworks and customer acquisition and retention strategies

Create, support, and execute

tools and marketing collateral to enable sales efforts

Develop and execute

internal and external communications that advance product and portfolio strategy

Leverage

multiple marketing channels (OOH, social, digital, TV, print) and

execute integrated channel strategies

to drive business initiatives

Partner with

key stakeholders to develop local and channel-specific marketing programs

Produce and manage

various written materials, applying effective writing and editing processes

Generate

fresh, compelling ideas that elevate creative output

Conduct research

to inform and develop creative concepts

Communicate effectively

using appropriate language, mechanics, and presentation skills

Articulate

the importance of tailoring presentations to specific audiences

Demonstrate proficiency

in presentation tools and techniques

Apply

principles of design, layout, and color theory to develop creative concepts

Execute and manage

core activities within the design process

Track, analyze, and report

KPIs and performance metrics to sales and leadership

Assess and incorporate

consumerism trends within today’s healthcare landscape

What you will need Required

Bachelor’s degree

2+ years of work experience

Direct to patient, or direct to consumer's marketing experience

Experience working with healthcare, medical device, pharmaceutical or hospitals organizations

Experience working in a matrix organization

Experience working with highly regulated industries

Preferred

MBA is a plus

Excellent presentation and interpersonal communications skills

Strong analytical and problem-solving skills

Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Experience working with a project manager Software such as Monday.com, work-front, slack, Etc.

Familiar with metrics platforms such, adobe analytics, google analytics

Collaboration in omnichannel campaigns experience is a plus

Experience in advertising agency is highly desirable

$64,400 – $122,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

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